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October 27th, 2009, 04:42 PM #1does it pay to send targeted offers?
I have a highly targeted homeowner (home seller) database of over 1m. should i focus on targeted homeower-targeted offers, or does it really matter? Anyone with any related experiences?
October 28th, 2009, 03:14 AM #2
targeting your data to your offers is very important. don't be afraid to have a campaign fail- try it on several offers you find to be targeted. mortgage, debt, realty offers would be a good start imo. find what works and then tweak to improve your results from there.