Results 1 to 8 of 8
  1. #1
    Affiliate Manager Matt McWilliams's Avatar
    Join Date
    July 21st, 2006
    Location
    Fort Wayne, IN
    Posts
    2,838
    Affiliate Managers Who Get It
    Joe Sousa (AKA drcool on here) wrote an excellent post on his blog about what makes a good affiliate manager.

    http://whatdoesjoethink.com/2009/11/...rs-who-get-it/

    I read it with interest and then at the end was in for a pleasant surprise

    To him, these are the characteristics of a good affiliate manager. The details of each are on his blog and I suggest any aspiring AM read it.

    1. Be available.
    2. Be quick.
    3. Actually help the affiliates.
    4. Have flexibility.
    5. Have answers.
    6. Make sure the program is running properly.
    7. Make sure your links work.
    8. Be nice.

    Read more here: http://whatdoesjoethink.com/2009/11/...rs-who-get-it/

    I would add:

    9. Communicate and help proactively without intruding. Make sure you let affiliates know about contests, offers, coupons, etc.
    10. Be honest. Don't be afraid to tell an affiliate that something is broken in advance. Don't hide anything. If tracking goes down for an hour, don't hope no one notices. Tell your affiliates that tracking went down for an hour and that you are correcting the error.

    What would you add to the list?
    Matt McWilliams
    Call Me At: (317) 825-8826 | Follow Me On Twitter: @MattMcWilliams2 | Connect With Me On LinkedIn

  2. #2
    Super Dawg Member Phil Kaufman aka AffiliateHound's Avatar
    Join Date
    January 22nd, 2007
    Location
    West Covina, CA
    Posts
    8,443
    Great list, Matt.

    No. 10 would seem to be the absolute hardest for AMs to follow; its extreme importance is so often ignored.
    Since June 10, 2012 a vegan aarf but still writing the Hound Dawg Sports Blog
    "If you don't have time to do it right, when will you have time to do it over?" -John Wooden;
    "Raj, there’s no place for truth on the internet." -Howard Wolowitz[/SIZE]

  3. #3
    Affiliate Manager Matt McWilliams's Avatar
    Join Date
    July 21st, 2006
    Location
    Fort Wayne, IN
    Posts
    2,838
    Quote Originally Posted by AffiliateHound
    Great list, Matt.

    No. 10 would seem to be the absolute hardest for AMs to follow; its extreme importance is so often ignored.
    Kind of sad. It's not only the RIGHT way to do things but in the end, it builds trust with affiliates.

    I would say that every single time something has gone wrong and I handled it the right way, it turned out to be a positive for us in the long-run.
    Matt McWilliams
    Call Me At: (317) 825-8826 | Follow Me On Twitter: @MattMcWilliams2 | Connect With Me On LinkedIn

  4. #4
    Moderator PDXreader's Avatar
    Join Date
    February 24th, 2009
    Location
    Hood River
    Posts
    852
    I would add:

    Make yourself open to constructive criticism. In essence we are all on the same team trying to make those sales. Helping each other is a win/win for everyone.
    J. Duffield Affiliate Manager at Snow Consulting
    Let's Connect-PassTheSEO|#GSEG|Twitter|LinkedIn|Blog "Knowledge is Power."

  5. #5
    Affiliate Manager Matt McWilliams's Avatar
    Join Date
    July 21st, 2006
    Location
    Fort Wayne, IN
    Posts
    2,838
    Quote Originally Posted by PDXreader
    I would add:

    Make yourself open to constructive criticism. In essence we are all on the same team trying to make those sales. Helping each other is a win/win for everyone.
    Awww pulled out the group hug smilie

    I love asking for and getting good feedback on our program even when it's negative
    Matt McWilliams
    Call Me At: (317) 825-8826 | Follow Me On Twitter: @MattMcWilliams2 | Connect With Me On LinkedIn

  6. #6
    Affiliate Manager guinness618's Avatar
    Join Date
    December 12th, 2007
    Location
    Charlottesville, VA
    Posts
    799
    How about being open to the unusual?
    Dyan Carlson
    ["My religion is very simple. My religion is kindness."- The Dalai Lama

  7. #7
    Outsourced Program Manager AdZaz's Avatar
    Join Date
    November 9th, 2009
    Location
    Stamford,CT
    Posts
    122
    Thanks for sharing the blog post Matt, it is defiantly worth a read...

    My biggest struggle was once getting stuck between 2 great affiliates in an all out argument about tactics. Remaining objective, fair, and keeping the interests of all affiliates in mind when making decisions got me through that one...

    Best,

    Greg
    Last edited by AdZaz; November 9th, 2009 at 04:17 PM. Reason: Typo

  8. #8
    Affiliate Manager Matt McWilliams's Avatar
    Join Date
    July 21st, 2006
    Location
    Fort Wayne, IN
    Posts
    2,838
    Quote Originally Posted by guinness618
    How about being open to the unusual?
    I like that. Some of the best ideas that ended up working were ones that had me skeptical at first, but I always give people a shot.

    Some of the most successful strategies left me scratching my head when they were first presented to me. Never underestimate the power of an affiliate with creativity and desire.
    Matt McWilliams
    Call Me At: (317) 825-8826 | Follow Me On Twitter: @MattMcWilliams2 | Connect With Me On LinkedIn

  9. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Replies: 0
    Last Post: October 24th, 2013, 07:40 AM
  2. Featured: ABW Affiliate Recruitment Survey for Affiliate Managers and OPMs
    By I.M.O.G. in forum Merchant Best Practices Forum
    Replies: 0
    Last Post: July 20th, 2012, 01:31 PM
  3. Question - What affiliate network do affiliates and affiliate managers like the best?
    By vastplanet in forum Affiliate Marketing Tracking Software and Networks
    Replies: 7
    Last Post: June 12th, 2007, 01:54 PM
  4. Replies: 1
    Last Post: June 12th, 2007, 12:57 PM
  5. Habla Español? Any Spanish Affiliate/Affiliate Managers?
    By Connie Burstin in forum Midnight Cafe'
    Replies: 32
    Last Post: February 20th, 2007, 11:34 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •