Results 1 to 8 of 8
November 6th, 2009, 05:02 PM #1Affiliate Managers Who Get It
Joe Sousa (AKA drcool on here) wrote an excellent post on his blog about what makes a good affiliate manager.
I read it with interest and then at the end was in for a pleasant surprise
To him, these are the characteristics of a good affiliate manager. The details of each are on his blog and I suggest any aspiring AM read it.
1. Be available.
2. Be quick.
3. Actually help the affiliates.
4. Have flexibility.
5. Have answers.
6. Make sure the program is running properly.
7. Make sure your links work.
8. Be nice.
Read more here: http://whatdoesjoethink.com/2009/11/...rs-who-get-it/
I would add:
9. Communicate and help proactively without intruding. Make sure you let affiliates know about contests, offers, coupons, etc.
10. Be honest. Don't be afraid to tell an affiliate that something is broken in advance. Don't hide anything. If tracking goes down for an hour, don't hope no one notices. Tell your affiliates that tracking went down for an hour and that you are correcting the error.
What would you add to the list?
November 6th, 2009, 05:25 PM #2
Great list, Matt.
No. 10 would seem to be the absolute hardest for AMs to follow; its extreme importance is so often ignored.
November 6th, 2009, 05:27 PM #3Originally Posted by AffiliateHound
I would say that every single time something has gone wrong and I handled it the right way, it turned out to be a positive for us in the long-run.
November 6th, 2009, 05:29 PM #4
November 6th, 2009, 05:32 PM #5Originally Posted by PDXreader
I love asking for and getting good feedback on our program even when it's negative
November 9th, 2009, 02:59 PM #6
How about being open to the unusual?Dyan Carlson
["My religion is very simple. My religion is kindness."- The Dalai Lama
November 9th, 2009, 03:15 PM #7
Thanks for sharing the blog post Matt, it is defiantly worth a read...
My biggest struggle was once getting stuck between 2 great affiliates in an all out argument about tactics. Remaining objective, fair, and keeping the interests of all affiliates in mind when making decisions got me through that one...
Last edited by AdZaz; November 9th, 2009 at 03:17 PM. Reason: Typo
November 9th, 2009, 03:20 PM #8Originally Posted by guinness618
Some of the most successful strategies left me scratching my head when they were first presented to me. Never underestimate the power of an affiliate with creativity and desire.
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