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  1. #1
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    Banner question
    For a new merchant, how critical is the availability of banners? We have great product images available in multiple sizes and resolutions, but are a bit light in the banner dept.

    Are banners even used anymore on sites? or are affiliates more interested in good product images and other aspects of what a merchant can offer?

  2. #2
    Grandma broke her coccyx! Uncle Rico's Avatar
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    Just curious if your name comes from the movie Fletch?

  3. #3
    Moderator MichaelColey's Avatar
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    Banners aren't really essential for most affiliates, but if I saw a merchant with no banners (or no good banners), I would wonder what else they hadn't taken the time for.
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  4. #4
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    Seymour...why yes it is from Fletch....6'4, 6'8 with the afro

    Michael - Thank you. If the rest of the merchants plan was rock solid, would that offset your concerns? Things like return days, responsiveness, discounts, coupons, data feeds, product images, etc..

    We just honestly never use banner ads anymore so we stopped designing new ones a couple years ago

  5. #5
    Beachy Bill's Avatar
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    Banners aren't used nearly as much as they used to be - but they ARE used. So, I figure you almost HAVE to have some banners - if for nothing other than credibility.

    There are a couple of members here who do outstanding work and can create a set of professionally done banners at minimal cost. I have used both AlexBet.com and Auggie4000.com for various graphics work over the years. Most recently I used Auggie to create a set of IAB sized banners for GirlyChecks.com. He did an excellent job - and from the stats in the SAS interface, they are generating some click-throughs.
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
    Cute Personal Checks and Business Checks
    If you are too busy to laugh you are too busy.

  6. #6
    Manager - Affiliate Marketing Patrick Vesperman's Avatar
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    if you want to go after blogs, banners are really a must. Unless the blog has a store (then it really isn't a blog anymore!)


    Also, having some quality banners available to view gives an affiliate a good at-a-glance look at the quality of your company. Of course it isn't the whole story, or much of it at all (things like responsiveness, EPC, return days, etc are more important) You can tell a lot about a merchant by the quality (or lack of) of their creatives.

  7. #7
    Member eSilverBullet's Avatar
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    If you are joining a managed network, see if the network provides creative services for you. They may be able to create some nice banners, in a hurry, with little or no cost to you.

  8. #8
    http and a telephoto
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    Affiliates still need banners. Especially an 88x31 and a 120x60 to start. If you don't have what they want/need they may not be inclined to ask and will go promote your competitor.

    I recommend offering the same sizes as you would find in adsense. Go look at any blog and you will see 125x125 buttons, banners in a post, and banners that span two columns. Product and category specific banners are better than home page banners.

    Silver Bullet, most retail networks are not going to manage programs or even if they do have management services, banner creation is a separate service.

    Banners are also used in affiliate emails. Need more? It isn't just the old slap a banner on a site that affiliates use them for, it is as a design element that adds to the value of the page, and then the associated text links are what is clicked on.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  9. #9
    Member eSilverBullet's Avatar
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    Loxly, newbie question here, but can you define "retail" network? I'm thinking you're referring to CPS (meaning sales) networks rather than CPA (meaning leads) networks, but I wanted to be clear. And if my inference is correct, does this mean CPA networks are usually more actively managed by the network?

  10. #10
    http and a telephoto
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    Quote Originally Posted by Silver Bullet
    Loxly, newbie question here, but can you define "retail" network? I'm thinking you're referring to CPS (meaning sales) networks rather than CPA (meaning leads) networks, but I wanted to be clear. And if my inference is correct, does this mean CPA networks are usually more actively managed by the network?
    CPA networks don't have traditional "merchant" accounts. They have affiliates that are able to promote all "offers". So if you are a merchant with a CPA network, you don't control your affiliate base, don't contact your affiliates and don't even know who your affiliates are. In exchange the CPA network *may* create graphics, landing pages and banners for you. The CPA networks manage all their affiliates as one group.

    Retail networks like CJ, Linkshare, Shareasale and GAN do not manage merchants or create graphics. They may have a section that you can hire to manage your program for you, but again, graphics work is generally not included but is an extra service. Each merchant on these networks is set up separately, with their own Terms of Service, approval processes and management. While you may not be able to access your affiliates contact information directly (affiliates agree to share contact information) you do know their basic information and are able to contact them through the affiliate interface. There are lots of other differences, but those are the basic management differences. There are many threads discussing both models.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  11. #11
    Member eSilverBullet's Avatar
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    Thanks Debbie. That was helpful.

  12. #12
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    Thanks all, we'll probably hire someone to make up a few banners. I suppose it never hurts to have a few good ones around anyway

  13. #13
    http and a telephoto
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    I hope by "a few" you mean at least a couple of targeted "sets". Your affiliates will thank you. Plus if you have them created well, you can use them in your own advertising. Maybe calling them "buttons" instead of banners will make it clearer how people are using them?

    When someone makes a blog post they need a creative to put there. And I don't think there are many blogs without a 125x125 or two to make things look better.

    Michael I'm surprised you don't think that affiliates are using banners much. This past couple of weeks I have had a number of requests for various banners across the board for all our merchants because I was missing some 120x60 or 88x31 or the ones that existed we before we took over and they were animated, so the affiliates needed static ones.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  14. #14
    Moderator MichaelColey's Avatar
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    There are many groups of affiliates who will have little or no need for banners (coupon affiliates, PPC affiliates, datafeed affiliates, etc.). You're right, though, that there's still a pretty big group of affiliates who DO want and/or need banners.

    "Most" may have been a little bit of a stretch when I said banners "aren't really essential for most affiliates". "Many" might have been a more appropriate word.
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

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