View Poll Results: Do you read your program emails/newsletters?

Voters
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  • Always

    5 16.67%
  • Sometimes

    13 43.33%
  • Rarely

    9 30.00%
  • Never

    3 10.00%
Results 1 to 14 of 14
  1. #1
    Affiliate Manager
    Join Date
    September 28th, 2009
    Posts
    105
    Newsletters - Do you Read Them?
    Hello all~

    How many of you actually read the emails/newsletters from your program manager? Thanks!

  2. #2
    Affiliate Manager BlogBonnieBlog's Avatar
    Join Date
    July 28th, 2009
    Location
    Surprise
    Posts
    526
    depends - subject line has a lot to do with it.

  3. #3
    Beachy Bill's Avatar
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    November 20th, 2005
    Posts
    8,266
    "Who" it is from is a big determining factor for me.
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
    Cute Personal Checks and Business Checks
    If you are too busy to laugh you are too busy.

  4. #4
    Merchant & ABW Ambassador
    Join Date
    May 31st, 2006
    Location
    Houston TX
    Posts
    4,731
    The 3 big factors in these order:

    -Subject line
    -From: Company name / Affiliate manager's name
    -First sentence

    a) Subject line
    If it is catchy, you would open it and give it 5 seconds.

    b) From: Company name / Affiliate manager's (AM) name
    If you know that the AM on a personal level and / or he-she is known to throw out good deals, there is an incentive to pull the deal from the email.

    c) First sentence
    Even if an affiliate decides to open that email, you do not want to read a 500 word paragraph about the company's history before finding out it, "checkout the next email for Black Friday Exclusive deal". Why not mentioned it on the first line?

  5. #5
    Newbie lody's Avatar
    Join Date
    October 24th, 2009
    Posts
    87
    Depends on the content that interest me.

  6. #6
    Affiliate Manager Veena krishnappa's Avatar
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    July 21st, 2009
    Location
    India, UK
    Posts
    241
    Depends from whom and then the subject line.

  7. #7
    Member BrettSaver's Avatar
    Join Date
    July 29th, 2009
    Location
    Sacramento, CA
    Posts
    158
    it's much like any e-mail. Determining factors for me include:

    1) Who is it from? Does the sender usually provide useful information? Or do they have a record of having useless information?

    2) What it the subject? If the subject makes it sound like something useful, or even something routine (weekly/monthly updates), then I'm more apt to read it.

    3) Is it readable? Some people actually use very poor style choices. One merchant consistantly sends these using black font on a dark blue background. Very hard to read, and really not worth the strain on my eyes to try to make it out.

    4) Is it well organized? I prefer a newsletter where the info (particularly the deals) are well highlighted and easy to read.

    Overall, for me, it's not so much a matter of "Do I read the newsletter" as it is a matter of "How much time do I spend on the newsletter?". Typically I will at least scan over any newsletter I receive (other than the dreaded black on dark blue). If it's easy to read and looks useful, then I'll read through it.

  8. #8
    Member
    Join Date
    December 3rd, 2008
    Location
    New Zealand
    Posts
    106
    I sign up for and read all emails from vendors and related affiliate centers.

    After all, some say "New from vendor X - coupon code, free trial, new product, time to update to 200X version...."

    But some say "Vendor X is no longer with us - thanks for supporting [our afiliate platform] and BTW those old links on your site are NOW DEAD".

    Both messages are important.

    But one is very annoying.

  9. #9
    Member
    Join Date
    June 11th, 2009
    Posts
    97
    Hi,

    As a merchant, thanks for the great input, would also like to know what would interest you in Newsletters.

    Cheers

  10. #10
    ABW Ambassador JoyUnltd's Avatar
    Join Date
    January 19th, 2005
    Location
    Emerald City
    Posts
    2,019
    I will always quickly "scan" every program newsletter rather than read. I almost never read network newsletters.
    Renée
    Pay no attention to that woman behind the curtain. -Wizardress of Oz

  11. #11
    The Seal of Aproval rematt's Avatar
    Join Date
    November 19th, 2006
    Location
    The Windy City
    Posts
    4,140
    Unfortunately, I read waaay too many merchant newsletters. I have no problem reading even more if they actually have some value, and I get some that are excellent, but I also get some that are a total waste of digital ink.

    A couple of days ago I received a merchant newsletter that basically read: "Now's the time to make sure you have our links up for the Holiday Season".

    It then went on to tell about their policies on the use of coupons and trademark bidding. That's it. No tips, no hints, no coupons, no links, nothing that wasn't in their October newsletter with the exception of something to the effect of "Now's the time to make sure you have our links up for Halloween". Or their August newsletter that read something like: "Now's the time to make sure you have our links up for back to school". You get the picture, if you've read one, you've read them all.

    The worst part was, I knew what the newsletter would say and I opened it anyway, I'd hoped it would be different. But I knew.

    So here's one more bullet point to add to my list of merchant don'ts regarding e-mails. While recycling is in, regurgitating isn't. It isn't "news" if you've sent it more than once.

    -rematt
    "I know that you believe you understand what you think I said, but I'm not sure you realize that what you heard is not what I meant." - Richard Nixon

  12. #12
    Moderator leeann's Avatar
    Join Date
    January 18th, 2005
    Posts
    2,955
    If I have time, but generally speaking, no.
    leeann


    Shoppers determine what has value and they like coupons. Stop manipulating who set the cookie just because you do not like coupon and promotional sites.

  13. #13
    Affiliate Network Rep
    Join Date
    October 7th, 2009
    Posts
    12
    Quote Originally Posted by rematt
    Unfortunately, I read waaay too many merchant newsletters.
    -rematt
    I think that's the issue that merchants must circumvent. The newsletter has to be informative in a way that is beneficial to the affiliates. Beit new promos or effective strategies, it has to be worth reading.

    I also found it effective to run mini-bonus campaigns (when applicable) to help boost activity and generate interest in my newsletters.

    With a small 'trivia' question or something involving the affiliate to log in and perform an action, it generates activity and offers a benefit to the affiliate with a small cash or slightly greater commission incentive.

    In general, a little thinking and some creative maneouvers can greatly increase the readership and acknowledgement of your newsletter as a source of content WORTH READING.

  14. #14
    Newbie lody's Avatar
    Join Date
    October 24th, 2009
    Posts
    87
    Depends when it interest me.

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