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  1. #1
    Moderator MichaelColey's Avatar
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    New Forum: Analytics, MVT and Site Optimization
    Welcome to our newest forum, where we can discuss analytics, A/B (and other types of) testing, site optimization, etc.

    This is one of the most effective ways that both merchants and affiliates can improve their bottom line. When you understand what your users are doing (analytics), test changes (A/B testing), and optimize based on those results, you can dramatically improve conversions and profitability.
    Last edited by BurgerBoy; July 19th, 2011 at 01:13 PM.

  2. #2
    Merchant & ABW Ambassador
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    Great move and thanks for listening to ABW members

  3. #3
    ABW Ambassador meadowmufn's Avatar
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    Nice suggestion, Kevin, and thanks for adding the forum so quickly, Michael. I will be reading this forum intently, as this is one area I've dabbled in, but need to really improve on. So, Kevin, even if you're the only one posting, you have at least one person in the audience reading.
    -Don't criticize anyone til you've walked a mile in their shoes. Then when you do criticize them, you'll be a mile away and have their shoes.
    - Silence is golden. Duct Tape is silver.

  4. #4
    Analytics Dude Kevin's Avatar
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    Woohoo!
    Kevin Webster
    twitter: levelanalytics

    Kayak Fishing
    Web Analytics and Affiliate Marketing

  5. #5
    Half a Bubble Off Plumb RemodelingGuy's Avatar
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    WTF is Actionable Intelligence ???

    I sure as heck don't want to be actionable for my intelligence ....

    Good Forum!

    Thanks Kev ..

    Jimmy McDonald - Your Local Hard Working RemodelingGuy ( & SprinklerGuy - & GarageGuy )
    StartRemodeling.com .... MySprinklerGuy.com .... MyGarageGuy.com ....
    We're Bettering YOUR Life by Improving Where YOU Live It ...
    Do What You LOVE & LOVE What You Do! ....

  6. #6
    Life is Supposed to be Fun! Rexanne's Avatar
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    Nice one!
    Peace,

    Rexanne

    Rexanne.com
    Loving Everyone's Child Creates Magic


  7. #7
    Moderator bibby's Avatar
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    Great forum. Kevin, I too will read your posts. This is an area I need to improve on.

  8. #8
    Member eSilverBullet's Avatar
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    I'm excited about this forum as well.

    Here's a blog post that I think might be of interest. It's written by an analytics analyst looking at why some affiliates perform better. It's written for a merchant's perspective, but I think affiliates can get something from it, too.

    I think combining analytics data with common sense can go a long way. When I was a newspaper publisher, I understood my readers better than my advertisers did. So I had a better idea as to what ads would be more effective than others. I would share that info with my advertisers (if they were designing their ads) or I would design the ads for them, accordingly. Since I had control over where in the paper I placed those ads, I could place them in sections were there would be stories that tied into those ads.

    In affiliate marketing, affiliates usually grab whatever creatives are already there. If you think a change in ad design would better suit your site visitors, talk to your advertisers and see if they'd be willing to put up some new creatives for you to use.

  9. #9
    CPA Network Rep Essociate's Avatar
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    October 7th, 2009
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    interesting. looking fwd to the discussions.
    [URL]http://Essociate.com[/URL]

  10. #10
    Newbie NikkiRitter's Avatar
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    Quote Originally Posted by eSilverBullet View Post
    In affiliate marketing, affiliates usually grab whatever creatives are already there. If you think a change in ad design would better suit your site visitors, talk to your advertisers and see if they'd be willing to put up some new creatives for you to use.
    I am constantly telling my affiliates that we're happy to do custom work for them to help sell our sell our stuff. To date I have not had one taker. This has really surprised me. With just a few easy tweaks to our core stuff we can both benefit. Having some additional A/B stats to actually show them might help them come out of their shells. :-)

    Really looking forward to learning more about that in this forum.

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