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November 19th, 2009, 01:18 PM #1New Forum: Analytics, MVT and Site Optimization
Welcome to our newest forum, where we can discuss analytics, A/B (and other types of) testing, site optimization, etc.
This is one of the most effective ways that both merchants and affiliates can improve their bottom line. When you understand what your users are doing (analytics), test changes (A/B testing), and optimize based on those results, you can dramatically improve conversions and profitability.
Last edited by BurgerBoy; July 19th, 2011 at 12:13 PM.
November 19th, 2009, 02:17 PM #2
- Join Date
- May 31st, 2006
- Houston TX
November 19th, 2009, 02:39 PM #3
Nice suggestion, Kevin, and thanks for adding the forum so quickly, Michael. I will be reading this forum intently, as this is one area I've dabbled in, but need to really improve on. So, Kevin, even if you're the only one posting, you have at least one person in the audience reading.-Don't criticize anyone til you've walked a mile in their shoes. Then when you do criticize them, you'll be a mile away and have their shoes.
- Silence is golden. Duct Tape is silver.
November 19th, 2009, 02:39 PM #4
November 19th, 2009, 02:44 PM #5
WTF is Actionable Intelligence ???
I sure as heck don't want to be actionable for my intelligence ....
Thanks Kev ..
November 19th, 2009, 02:45 PM #6
Loving Everyone's Child Creates Magic
November 19th, 2009, 05:46 PM #7
Great forum. Kevin, I too will read your posts. This is an area I need to improve on.
December 31st, 2009, 11:57 AM #8
I'm excited about this forum as well.
Here's a blog post that I think might be of interest. It's written by an analytics analyst looking at why some affiliates perform better. It's written for a merchant's perspective, but I think affiliates can get something from it, too.
I think combining analytics data with common sense can go a long way. When I was a newspaper publisher, I understood my readers better than my advertisers did. So I had a better idea as to what ads would be more effective than others. I would share that info with my advertisers (if they were designing their ads) or I would design the ads for them, accordingly. Since I had control over where in the paper I placed those ads, I could place them in sections were there would be stories that tied into those ads.
In affiliate marketing, affiliates usually grab whatever creatives are already there. If you think a change in ad design would better suit your site visitors, talk to your advertisers and see if they'd be willing to put up some new creatives for you to use.
January 1st, 2010, 07:41 PM #9
interesting. looking fwd to the discussions.[URL]http://Essociate.com[/URL]
February 1st, 2011, 02:00 PM #10
Really looking forward to learning more about that in this forum.
By Kevin in forum Midnight Cafe'Replies: 5Last Post: October 31st, 2008, 10:53 AM