I remember a few years ago first hearing about it and really not much since. I don't think I've ever seen it on a site. It's like Adsense - http://advertising.microsoft.com/sea...nt-advertising

But does anybody have that up? Or even applied or know anybody that has? Or is it just for major sites like Wall Street Journal, MSN, CNBC, and FOX Sports etc. So not really even an Adsense competitor at all?