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  1. #1
    Newbie
    Join Date
    December 7th, 2009
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    1
    List Building
    Hello All-this is my first post.

    I need some direction concerning a way to garner contact names and email addresses. I am familiar with opt-in boxes such as those offered by AWeber, but I wanted to know if there is any other way to capture this kind of info.

    Making a potential customer jump through hoops and fill-out an opt-in form in order to get access to a report is the only way I know to get this kind of data.

    The thing is that I'm afraid that too many people will be turned-off by these extra steps to a potential purchase. I know that the less steps to a purchase the better.

    Can anyone help me?

    -Thanks

  2. #2
    Online Marketing Consultant
    Join Date
    October 16th, 2006
    Location
    Washington D.C.
    Posts
    2,195
    If you really want to annoy them, but increase sign ups, use a pop up window when they first hit your site.

    You can also incentivize your traffic or put wording on it to let them know the benefits like coupons, tips, info, etc...

    There are lots of ways, find one that works with your site.
    Adam Riemer Marketing, LLC. Online Marketing Blog and Affiliate Management Company
    Do you need help with your Marketing or Sales funneling, write me at adamr (at) adamriemer (dot) me

  3. #3
    Analytics Dude Kevin's Avatar
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    January 18th, 2005
    Location
    Rochester, NY
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    5,904
    Without presenting value ahead of the sign up (i.e. "jumping through hoops"), why exactly would someone sign up?
    Kevin Webster
    twitter: levelanalytics

    Kayak Fishing
    Web Analytics and Affiliate Marketing

  4. #4
    Newbie Raquelcyiwork's Avatar
    Join Date
    December 17th, 2009
    Location
    by the beach
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    5
    Im not sure what kind of site you have but if you use a form where you collect their info, i would put a unchecked box on your form and in text tell them what they are signing up for... ie...Sign up for our complimentary newsletter where you will receive product updates and coupons.. etc etc. Then you dont have any extra steps.

  5. #5
    Affiliate Manager affilorama's Avatar
    Join Date
    July 28th, 2008
    Location
    Christchurch, New Zealand
    Posts
    549
    Hi!

    An opt in form that asks only for the name and email address isn't exactly making them jump through hoops so that's what I would use. Just make sure that they know what they signing up for. I can't really think of any other way to build a list.

  6. #6
    Newbie Brad Gosse's Avatar
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    January 26th, 2010
    Location
    Orangeville Ontario
    Posts
    6
    I always use the opt in box in my sidebar or at the bottom of the specialized landing page promoting a giveaway. I'm not sure what you mean about jumping through extra hoops to get to a sale unless your intention is to push them to a one-time offer.

    I find it works better when your list gets plenty of free stuff before you try and sell them anything :-)

  7. #7
    http and a telephoto
    Join Date
    January 18th, 2005
    Location
    NYC
    Posts
    17,708
    Don't you get their info when they purchase? Why make it an extra step *before* the purchase? The opt-in form is for the people that *haven't* bought from you. Your customers you would have a check box to join your newsletter at the end of the purchase process.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  8. #8
    Newbie
    Join Date
    March 10th, 2010
    Posts
    1
    I think list building is an essential part of marketing strategy. Email address can be the best option for list building. At the same time building an email list is also difficult.

  9. #9
    OPM and Moderator Chuck Hamrick's Avatar
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    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    Are you trying to get opt-ins through unsolicited emails? We have an opt-in deal sheet and I send a link to affiliates when communication to them.

  10. #10
    Affiliate Manager
    Join Date
    September 28th, 2009
    Posts
    105
    Be sure to add your Opt In form to your blog and Facebook page too. Some stores have been very successful with offering a generous first time purchase discount when signing up for the newsletter.
    [COLOR="Green"][SIZE="2"]Partner with VerticalResponse and earn up to $125 per sale! [URL="http://bit.ly/itF4W2"][U]Apply Now[/U][/URL].[/SIZE][/COLOR]

  11. #11
    Affiliate Manager affilorama's Avatar
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    July 28th, 2008
    Location
    Christchurch, New Zealand
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    549
    I never really thought of putting an opt in form on my facebook page. Thanks, bonnievr, for bringing it up. I can use fbml to put it in. I am definitely considering that now.
    Michelle
    Affilorama Group Ltd
    Affiliate Marketing by Affilorama | Free SEO Software by Traffic Travis

  12. #12
    Member ContentQueen's Avatar
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    March 22nd, 2010
    Location
    Sydney, Australia
    Posts
    103
    Can someone tell me how to put an opt in form on facebook?

  13. #13
    Affiliate Manager
    Join Date
    September 28th, 2009
    Posts
    105
    Add a tab that allows html coding. Then add in the sign up box.
    [COLOR="Green"][SIZE="2"]Partner with VerticalResponse and earn up to $125 per sale! [URL="http://bit.ly/itF4W2"][U]Apply Now[/U][/URL].[/SIZE][/COLOR]

  14. #14
    Member ContentQueen's Avatar
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    March 22nd, 2010
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    Sydney, Australia
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    cool, thanks - I didn't know you could do that!

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