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  1. #1
    Beachy Bill's Avatar
    Join Date
    November 20th, 2005
    Old News? Bing buying PPC ads on the Big G?
    This is probably old (or very old) news, but I just noticed this morning that Bing is buying PPC ads on the "competition."

    In responding to a post in another thread and looking for an example for my response, I happened to see a PPC ad on the SERPs for a term I was checking that surprised me.

    To me this is "interesting" to say the least: Here is a PPC ad on Goog's SERPs.
    Cheap Ocean City Hotels
    Save Time & Money With Easy Booking
    & Great Deals. Search Bing™ Travel!
    Look at that landing page URL - Yep it was encoded to "land" on a Bing SERP for "hotels ocean city."

    Is anybody else seeing things like this? Or am I just very late to the party?
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
    Cute Personal Checks and Business Checks
    If you are too busy to laugh you are too busy.

  2. #2
    Analytics Dude Kevin's Avatar
    Join Date
    January 18th, 2005
    Rochester, NY
    Talk about interesting arbitrage
    Kevin Webster
    twitter: levelanalytics

    Kayak Fishing
    Web Analytics and Affiliate Marketing

  3. #3
    SEO: A Specialty - Web Design: Slow or outsourced andbeyond's Avatar
    Join Date
    June 18th, 2006
    The Call is coming from Inside the House!
    It's been going on for at least a month or two.

    Google still allows "dictionary buys" and arbitrage from people like ask, about, or bing. Not sure why.

  4. #4
    CPA Network Rep Essociate's Avatar
    Join Date
    October 7th, 2009
    San Francisco
    Google probably has decided that they have nothing to lose in sending users to Bing & Bing probably thinks the user will stick around/bookmark.

  5. #5
    Full Member OICUAM2's Avatar
    Join Date
    May 18th, 2006
    Madison, WI
    I don't mind some Microsoft money being spent on my content pages.
    [URL=][/URL] - Build Wealth

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