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  1. #1
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    Conversion Rate
    Ok, I understand that each site is different, but what can I expect for a conversion rate? I read that 5% and up is a good target but I am 4 different affiliate programs with a combined 122 hits in the last 4 days and not a single conversion.

  2. #2
    Moderator MichaelColey's Avatar
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    I have one merchant that I promote on three different sites. One site gets about a 45% conversion ratio, one gets about a 6% conversion ratio, and one gets about a 1.5% conversion ratio.

    I've heard merchants and affiliates talk about conversion ratios below 0.1%

    Asking what kind of conversion ratio you can expect is about like asking how much a car costs. It depends. Some (used) cars are under $500. Some cars are over $1 million.
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  3. #3
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    Thanks Michael. I think I knew the answer before I even asked.
    I am new to this and understood it would take a lot of hits, I just though that by the 100th I would have at least one conversion. Maybe it's time for me to look at other programs. I am doing my job of getting people to the sites, I just need to find a site that will convert.

    Thanks again!

  4. #4
    ABW Ambassador
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    Like Michael said, it can be all over the place. Overall it's about 2%. That's what I've heard from the beginning from various sources and a network rep.

    As far as:
    "I am 4 different affiliate programs with a combined 122 hits in the last 4 days and not a single conversion."

    122 hits is not enough for even one merchant to make any kind of judgement and then split among 4, just not enough traffic yet. For me, I always expect something within 100 hits regardless of the merchant. When it starts to get up to 200, 300, 400, in that area, without a sale and I'm sending targetted traffic, I'm getting ready to give up on that merchant and pull them. But people have different limits.

  5. #5
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    December 21st, 2009
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    Thanks again. I just looked and I have sent 89 people to one merchant, no sales yet. (and yes, they are target traffic).

  6. #6
    Online Marketing Consultant
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    Quote Originally Posted by AlphaQ
    Thanks again. I just looked and I have sent 89 people to one merchant, no sales yet. (and yes, they are target traffic).
    Is it all from the same site? Could a bot have hit your site? Are you preselling the products? There are a lot of things that go into it. Sometimes you just can't convert it as well and need to try a different Merchant that works with your readers because your readers may not like the look or the price points of the site you are sending them to. It is also a bad time right now to get online sales since most people cannot ship in time for Christmas and Hanukah is over. Give it a while longer. =0).
    Adam Riemer Marketing, LLC. Online Marketing Blog and Affiliate Management Company
    Do you need help with your Marketing or Sales funneling, write me at adamr (at) adamriemer (dot) me

  7. #7
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    December 21st, 2009
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    Thanks everyone!

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