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  1. #1
    Outsourced Program Manager TrishaLyn's Avatar
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    Question thrown out there - how do affiliates feel about SKU's in the description? Neutral, or good? Just curious.

    Also, what datafeed aggregation tools are people using? We want to make our datafeed as accessible as possible, so beyond PopShops, GoldenCan, DataFeedR.com and the networks themselves, what else are people using?
    Trisha Lyn Fawver

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  2. #2
    http and a telephoto
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    Trisha, I split this out so that the other thread could stay focused on recommendations for what a datafeed should and shouldn't have. And this topic deserves a discussion of it's own
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  3. #3
    Believe knight01's Avatar
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    I'm with rematt, I prefer not to have any extraneous data in the title/name or description field. Also, when you say 'sku' do you mean UPC or SKU? SKU being the internal product number which is unique to each merchant the UPC is the manufacturer product number and used by all retailers. I've seen a lot of people confuse the two. The UPC is a field that is way under utilized by merchants.
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  4. #4
    notary sojac Herb ԿԬ's Avatar
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    Webmerge

  5. #5
    Outsourced Program Manager TrishaLyn's Avatar
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    I mean SKU, the merchant's product number.

    Thanks Deb!
    Trisha Lyn Fawver

    @TrishaLyn | My Managed Merchants

  6. #6
    Beachy Bill's Avatar
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    Quote Originally Posted by TrishaLyn
    I mean SKU, the merchant's product number.

    Thanks Deb!
    Trisha, the SKU should be in a separate field. The only thing in the description field should be the actual description. If the affiliate wants or needs (for some reason) to have the SKU in with the description that is easily accomplished. However, it is difficult (especially for us novice programmers) to isolate a part of the description and pull it out or delete it..
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  7. #7
    Life is Supposed to be Fun! Rexanne's Avatar
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    Don't want or need it - others do. Depends on your target affiliates.
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  8. #8
    Comfortably Numb John Powell's Avatar
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    Quote Originally Posted by Bill
    The only thing in the description field should be the actual description.
    I'm with Bill on this one. Why would a merchant want a SKU in the description?


  9. #9
    Believe knight01's Avatar
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    Yep, SKU is for internal merchant tracking, serves no purpose to an affiliate. UPC can be used by affiliates for price comparison sites and should be in it's own field.
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  10. #10
    Comfortably Numb John Powell's Avatar
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    Quote Originally Posted by knight01
    Yep, SKU is for internal merchant tracking, serves no purpose to an affiliate.
    Am I the only one that uses it for a unique identifier?


  11. #11
    Believe knight01's Avatar
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    Quote Originally Posted by John Powell
    Am I the only one that uses it for a unique identifier?
    I do with some feeds, but since not all feeds have a sku, I try to use the product id# and hope no one pulls a bonehead move with their feed like that check merchant did last year.
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  12. #12
    Full Member iolaire's Avatar
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    I recommend including as much information as you can. Personally if I can not match on UPC, title what ever I'd also try the merchants product number SKU.

  13. #13
    http and a telephoto
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    But those of you using it need it in a separate field, not as part of the description.

    Trisha's question had two parts, what aggregators do you all use, if any? Webmerge was mentioned, we know a lot of people here use PopShops, what else?
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  14. #14
    Beachy Bill's Avatar
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    "What else?" GoldenCAN. I have had some good successes with GoldenCAN over the years. Not all affiliates work the same and some will make different choices for different sites that they operate. I believe a merchant should offer a variety of ways for affialites to use a datafeed. But, importantly, it needs to be a GOOD datafeed.

    We are using GoldenCAN, PopShops, and SAS's Make A Page and FTP access with our program. The datafeed has descriptions without SKUs. The SKUs are in a separate field. There are two sizes of images available and there is good and logical categorization for all of the products. We are currently working on updating pricing throughout the site, so until that is complete (doing some A-B testing) we have null values for pricing.
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  15. #15
    http and a telephoto
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    I didn't mention Golden Can because it doesn't actually aggregate feeds, it lets you display individual feeds. The same with the Shareasale Make a Page, it used to aggregate now it only allows you to work with one merchant at a time. You can combine multiple merchants on your site pages with those tools, but they don't themselves provide the aggregation.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  16. #16
    Beachy Bill's Avatar
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    Oops - wasn't aware that Make A Page was limited to only one merchant. Sorry.

    However, with GoldenCAN, the new(er) features - Search Integration and Keyword Category Stores - do allow aggregation of a variety of merchants.

    BTW - and by coincidence - I had a $550.00 sale with an SAS merchant via GoldenCan (sale was at 5:59 p.m.). We love GoldenCAN when used in appropriate situations. (However, this was with a one-merchant implementation on the particular page where the sale originated.)
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
    Cute Personal Checks and Business Checks
    If you are too busy to laugh you are too busy.

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