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January 13th, 2010, 10:06 PM #1RE: Affiliate Marketing in Australia
Does anyone know reasons why major Affiliate Networks (such as Commission Junction, LinkShare, WebGains, TradeDoubler etc) do NOT have presence in Australia?
January 14th, 2010, 11:08 AM #2
Good question! eBay does.
January 14th, 2010, 11:33 AM #3
- Join Date
- January 18th, 2005
I have a lot of Australian affiliates in my merchant programs that are on Shareasale. Perhaps since there are so many affiliates registered in the US versions of the networks no network has felt the need to expand specifically there.Deborah Carney
TeamLoxly.com BookGoodies.com ABCsPlus.com
January 14th, 2010, 11:52 AM #4Originally Posted by loxly
January 14th, 2010, 05:45 PM #5
Bill / Loxly, I'm not talking about pubs located in Australia with sites in US or UK. There are plenty of those.
Here is a reply I got on another forum from a major Affiliate Network’s CEO and I think it's worth sharing with everyone.
Question: Does anyone know reasons why major Affiliate Networks (such as Commission Junction, LinkShare, WebGains, TradeDoubler etc) do NOT have presence in Australia?
Answer: I think the main reason that the big international guys have not entered the market is that they have enough to do in other markets. Affiliate marketing has not evolved in the same way as other marketing services found online and it has become quite a territorial affair. For example if you look at the client lists of the major networks you see some correlation in different regions. For example dgm have a similar client list to LinkShare in the states and tradedoubler in Europe.
If the international players entered the market they would not be assured of getting their international clients. I also think that most are focusing on home markets. LinkShare is focused on the States and Japan, TD on Europe and CJ on US and Europe.
Finally I think that Australia is a very different market. The amount spent on Affiliate Marketing in comparison to total online budget is quite small compared to other markets. This is mainly down to the lack of e-commerce in Australia. In other markets e-commerce is the life-blood of affiliate marketing and so this is quite a change.
As an example in the difference of scale, a friend of mine runs a large network in the UK, they were pitching last year for a company that sold blinds on the internet (reasonably niche), and yet the size of that campaign financially was worth more than some of the leading banks campaigns in AU.
Now obviously there is a size, population and scale argument to be had but it puts it into perspective when a company selling blinds is making more for a network than a major bank.
They are focusing on where the money is.
Annotation: According to World Bank -- Internet users as percentage of population:
January 14th, 2010, 06:34 PM #6
Excellent conversation. I too have several Australian affiliate in various programs and get frequent questions about products available there. When I managed Ancesty.com there was a high degree of search in Australia and New Zealand so we targeted those affiliates. There were specific version for that region.
Seems like you are right that Australia has been overlooked and needs some direct networks. Try posting at the 7Reach forum as they specialize in the undeserved International markets. http://forum.abestweb.com/forumdisplay.php?f=562
July 13th, 2010, 11:49 AM #7
- Join Date
- January 18th, 2005
April 28th, 2011, 09:22 PM #8
We are starting to see growth in the Australian e-commerce sector. That is why we are launching as an Australian based Affiliate Network in July. The other affiliates networks have bigger markets that they choose to focus on. We feel that the current Australian networks are poor and that with future growth it's a good time for a locally based Affiliate Network.
By Vrindavan in forum Rakuten LinkShare - LSReplies: 0Last Post: October 31st, 2012, 07:12 PM
By Udreamy in forum Newbie Affiliate FAQs & Helpful ArticlesReplies: 0Last Post: November 21st, 2011, 01:53 AM