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  1. #1
    Full Member lintlin's Avatar
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    Old Navy "only accepting Top Affiliates at the moment"
    I sent an email off to the Old Navy affiliate managers yesterday, asking to be part of their program. They sell their plus size clothing line pretty much exclusively online, and I would like to promote their stuff on my plus size website.

    I got a reply back this morning (at least that!) that they only accept "top affiliates".

    Guess I suck too bad to sell their stuff. Too bad for them.

    *Annoyed*

    Stephenie

  2. #2
    Moderator BurgerBoy's Avatar
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    Have you tried www.blair.com. They are on CJ and they care women's sizes up to 3XL.

    Vietnam Veteran 1966-1970 USASA
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  3. #3
    Affiliate Manager Matt McWilliams's Avatar
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    They have a right to do this no matter how utterly stupid it is, but did they even explain what "top affiliate" means?

    Alexa ranking?
    Google ranking for certain keywords?
    First letter of their middle name?

    I mean what is the criteria even?
    Matt McWilliams
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  4. #4
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    They must mean 5 bar.
    Not too bright but they do have the right.

    On the other hand I've talked to a merchant with well over 5000 affiliate who admits they only communicate with 23.

    Guess that it takes all kinds...

  5. #5
    Full Member JCSupSvc's Avatar
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    Quote Originally Posted by Merchant Consultant Team
    They must mean 5 bar.
    Not too bright but they do have the right.
    Showing my newbness here - What is 5 bar? I've never seen the term before.

    John

  6. #6
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    Means top performer.
    http://blog.affiliatetip.com/archive...ts-the-kimono/

    The number of bars will show in the merchants admin interface.
    Last edited by Merchant Consultant Team; January 20th, 2010 at 10:22 AM.

  7. #7
    Full Member lintlin's Avatar
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    Thanks Burgerboy, I will look into Blairs.

    Of course they have the right to deny anyone they please, and set the standards as they see fit. Still, I find it short-sighted to only accept not-otherwise-defined "top" affiliates. It annoys me to no end, though, and even if I ever made 5-bar, I would not promote them.

    There are others out there.

  8. #8
    ABW Ambassador affninja's Avatar
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    lintlin, I agree with you that it's a dumb move on Gap/Old Navy's part, but I think you can do much better with other programs -- both in terms of conversion rate and commission rate. Old Navy is only 4%, and drops to 1% on "sale" items. Almost nothing!

    And then when you become a "top affiliate" promoting their competition you can send them a nice little "I told you so"
    Your Ad Here.

  9. #9
    Moderator bibby's Avatar
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    I also sent a similar email a few months back and their reply was that my site didn't meet their specific branding requirements.

  10. #10
    ABW Ambassador affninja's Avatar
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    Quote Originally Posted by bibby
    I also sent a similar email a few months back and their reply was that my site didn't meet their specific branding requirements.
    It's Old Navy, not Neiman Marcus!
    Your Ad Here.

  11. #11
    Moderator bibby's Avatar
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    Quote Originally Posted by affninja
    It's Old Navy, not Neiman Marcus!
    LOL. As everyone has said, they have the right to do what they want, even if it makes no sense. Besides, I'm only a 3 bar performance affilaite in CJ.

    Now lets compare Blair.com to Old Navy.

    Blair pays a commission of 9.5% and has a 30 return days.

    Old Navy pays 1-15% Commission with most of their items paying between 1-4%. Old Navy only has 1 return day.

    Why even bother with Old Navy under these consditions, especially when they don't want you?

  12. #12
    general fuq mrbshouse's Avatar
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    I recently had a merchant toss me out for non performance right before Christmas. I sent them an email showing my SERP on the first page of google for a 3 mil plus result for one of their top brands.

    Their reply no oops no sorry just an invite to rejoin

    no thanks

    maybe one day merchants will learn not to cut their own nose off.

  13. #13
    ABW Ambassador ladidah's Avatar
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    If you really want to promote them you should try sending an email and ask why.

    Sometimes the denial response emails are automated. You can then also ask what their criteria is.

    You can also try to outline your plans for their site so they know what to expect from you and shows that you are proactive.

    Doesn't hurt. (Well, except a bruised ego, but I have done it several times and got me into the program).

  14. #14
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    if you want to promote plus size apparel, there are so many great merchants out there. fashion bug, and catherines, lane bryant, woman within, jessica london, avenue, just my size, roamans, all convert better than old navy.

    don't forget the dept stores that have womans sections: kohls, target, macys. and the nice sites like her room and bare necessities all have special size sections.

  15. #15
    ABW Ambassador 2busy's Avatar
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    A lot of the alternate sites mentioned would be worth an ABW search before investing much time.

  16. #16
    ABW Ambassador simcat's Avatar
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    I'm 5bar & they declined me long ago. Since I have a 'deal' site, I'd only get a maximum 2% commish anyways. No big loss.

  17. #17
    ABW Ambassador meadowmufn's Avatar
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    I was declined a while back. I just reached 5 bar status last month. I reapplied just now to see what would happen. LOL.
    -Don't criticize anyone til you've walked a mile in their shoes. Then when you do criticize them, you'll be a mile away and have their shoes.
    - Silence is golden. Duct Tape is silver.

  18. #18
    OPM and Moderator Chuck Hamrick's Avatar
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    ladidah, good point as CJ has filters that would allow you to reject all but 5 bar affiliates. I filter new affiliate in CJ as we spent too much time on sites with no traffic. Our reject auto reply emails gives the opportunity to have a second review. I approve 99% of those.

  19. #19
    I like traffic lights
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    Ah well, they're acting the opposite to eBay.

    eBay goes through and chucks out anyone with 5 bars.

  20. #20
    The affiliate formerly known as ojmoo
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    I'm a 4 bar affiliate on cj <hangs head in shame, moos softly> and I applied to the gap. The gap, old navy and banana republic are all part of the same company. I was declined by the gap and then emailed the AM and now I am affiliated with all three...haven't sold anything yet though.
    Expert who says Moo

    a.k.a. OJMOO

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  21. #21
    Moderator bibby's Avatar
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    Quote Originally Posted by oranges
    I'm a 4 bar affiliate on cj <hangs head in shame, moos softly> and I applied to the gap. The gap, old navy and banana republic are all part of the same company. I was declined by the gap and then emailed the AM and now I am affiliated with all three...haven't sold anything yet though.
    I also emailed the AM for the programs but was told that he wouldn't accept me.

  22. #22
    Full Member GoColts's Avatar
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    Surely there is plus size old navy listings on ebay and amazon you could pull into your site with real time links -and probably better payouts anyway.
    "God moves imperturbably, slowly, and with perfect organization. The only wise rate at which to live is God's rate. God get things done and they are done right and He does them without hurry. He neither fumes nor frets. He is peaceful and therefore efficient." - Norman Vincent Peale

  23. #23
    Beachy Bill's Avatar
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    Quote Originally Posted by Drewbert
    Ah well, they're acting the opposite to eBay.

    eBay goes through and chucks out anyone with 5 bars.
    Must be the "new way" to conduct business - favor some people and treat others like cr*p. They (EPN) won the Pinnacle Awards' Exceptional Merchant Award.
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
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  24. #24
    ABW Ambassador Georgie Peri's Avatar
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    Quote Originally Posted by Merchant Consultant Team
    They must mean 5 bar.
    Not too bright but they do have the right.

    On the other hand I've talked to a merchant with well over 5000 affiliate who admits they only communicate with 23.

    Guess that it takes all kinds...
    I wish the AM's I tried to reach out to .. communicated back ... I think I have alot of dead beat programs ..
    OpA! Giasou Ti kanies!

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