Overstock.com First to Use Utah Spyware Control Law to Fight Predatory Marketers

Wednesday May 19, 12:12 am ET

Files Lawsuit Against SmartBargains.com

"Overstock.com President Patrick Byrne said, "Pop-up ads have been to Web browsing what spam is to email. Within the world of affiliate marketing, such software is often called 'parasiteware' on the grounds that the companies which distribute such code and those who advertise through it are parasitic on legitimate commerce: spyware hijacks not only consumer spending, but the commissions that would otherwise be paid to legitimate affiliate community. Several years ago we decided on principle to cease any advertising with such firms, and have encouraged members of the vast affiliate marketing community to respect the position we have taken by refusing to act as affiliates for sites that avail themselves of parasiteware."