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February 18th, 2010, 02:10 PM #1
Yahoo! and Microsoft Search Alliance
- Join Date
- January 18th, 2005
- Nunya, Business
Some of what we talked about in the other thread. Besides Bing about to power Yahoo search, this PPC alliance. The email in case you don't get it for some reason:
Dear our favorite buddy Trust,
Microsoft® and Yahoo! have now received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the United States and European Union. This milestone is an exciting step in our effort to give your business a time-saving and cost-efficient way to connect with a larger combined audience of potential customers.
How the Yahoo! and Microsoft Search Alliance benefits you
After the Yahoo! and Microsoft Search Alliance is implemented, you will:
Reach more potential customers: Search ad inventory from both the Yahoo! and Microsoft networks will be joined in a new, unified search marketplace powered by Bing™ , with a combined audience of over 150 million searchers in the U.S and nearly 577 million searchers worldwide.1
Save valuable time and effort: You'll use a single platform—Microsoft adCenter—to manage your campaigns easier and faster. With just one buy, your search ads will reach users on Bing, Yahoo!, and other premium partner sites and networks, such as The Wall Street Journal Digital Network, msnbc.com, FoxSports.com, Facebook, and Buy.com.
For now, it's business as usual; there is no change to your account or service. Your ads will continue to serve on Bing search results pages, and you will continue to receive the same great service from Microsoft.
Both companies are committed to making this transition a seamless experience. Our goal is to bring the Yahoo! and Microsoft Search Alliance to the U.S. by the end of 2010, prior to the crucial holiday season, with additional countries following on a staggered schedule beginning in 2011.
As our transition dates approach, we will contact you with information about what to do next. In order to ensure you continue to receive important service updates, please verify your contact information is current in Microsoft adCenter. View our help topic: Change contact information.
How to learn more
In the meantime, you can familiarize yourself with the Yahoo! and Microsoft Search Alliance by visiting our new resource, searchalliance.com, where you'll find plenty of additional details, including press releases, FAQs, and more!
We appreciate your business and look forward to bringing you the benefits of the Yahoo! and Microsoft Search Alliance.
The Microsoft adCenter Team
February 18th, 2010, 02:50 PM #2
February 18th, 2010, 02:53 PM #3
I just go the email and like it too. I got mad at Yahoo because they wanted their money in advance. They should be stronger as a result and have a better shot competing with Google. Time will tell.
February 18th, 2010, 03:24 PM #4
My gut feeling is that this transition will be a neutral for me, which I guess is good.
Yahoo search partners if they are moved to adcenter will kill conversion rates, but adcenter's better match types will improve yahoo's conversion rates on heavier traffic volume. In other words, Yahoo will finally have phrase match, which is my most important match type. Hopefully we can split yahoo and yahoo search partner traffic out into a separate account and bid differently.
I am so happy to hear that adcenter will replace YSM from the start. YSM's interface seemed to have promise from the start, then they didn't do anything to it after the initial release...Merchants, any data you provide to Google Shopping should also be in your affiliate network datafeed. More data means more sales!
February 19th, 2010, 02:24 AM #5
Definately it will create a head to head between Google and the Alliance.... excited to see what giant have to say about the change.....[FONT="Georgia"][SIZE="4"]Craig Stephen[/SIZE][/FONT]
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