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  1. #1
    Affiliate Manager affiliateaholic's Avatar
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    January 21st, 2010
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    89
    Post Pros and cons of Cashback sites -From publishers’ point of view
    Pros:
    1.Very attractive to customers
    2.A larger number of loyal members
    3.To guard commission from merchants

    Cons:
    1.Relatively high cost and beginning fund
    2.Split profit with members
    3.Have to deal with payment issues

    Disscussions welcomed!

  2. #2
    Moderator MichaelColey's Avatar
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    January 18th, 2005
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    Mansfield, TX
    Posts
    16,232
    A couple more cons:

    4. Dealing with fraud
    5. Considerably more customer service required
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  3. #3
    ABW Ambassador SunshineTricia's Avatar
    Join Date
    May 7th, 2006
    Location
    Indianapolis
    Posts
    896
    Pro: The ability to promote many different types of merchants and products.

    Con: Having to monitor so many different types of merchants and products!
    --Tricia Meyer-- I love being the exception to the rule.

    Tricia Meyer | Helping Moms Connect | Wine Club Reviews and Ratings | Hunger Games Fan

  4. #4
    ABW Ambassador ladidah's Avatar
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    October 15th, 2007
    Location
    MA
    Posts
    1,888
    Pro: If you have a loyal following not dependent on Google or other SE for traffic.

    Con: To get that loyal following you need to be up to date with latest greatest deals, coupons and have one up on the competition.

  5. #5
    Affiliate Manager affiliateaholic's Avatar
    Join Date
    January 21st, 2010
    Posts
    89
    cons:

    lots of work to be done before launching and after
    fight for the best offer from merchants for survival

  6. #6
    Newbie
    Join Date
    March 23rd, 2011
    Posts
    7
    Two more cons:

    Program administration / paperwork heaven

    Shady noncomm SKU lists

  7. #7
    Certified Affiliate Manager sunshiner's Avatar
    Join Date
    July 12th, 2007
    Location
    Tampa, FL
    Posts
    705
    Pro: Members alert you to the fact that you didn't get a sale commission so you can request it

    Con: Tough to compete against the huge sites that get larger commissions
    Cindy Ballard, VP of Operations, Greg Hoffman Consulting
    Follow Me on Twitter @cingroomer
    My blog, www.oldfartlife.com

  8. #8
    Newbie
    Join Date
    March 23rd, 2011
    Posts
    7
    Pro: diplomatically resolving a lost commission escalation / successfully getting customers' purchases honored.

    Con: wondering how many more get stiffed, skimmed & either don't notice or are too jaded call & complain so we can try to track the order, reach out to the networks, etc.
    Last edited by cinderella boy; March 25th, 2011 at 11:48 PM. Reason: specified "help"

  9. #9
    Newbie
    Join Date
    July 19th, 2011
    Posts
    15
    Incentivized
    Pro: While you may receive more conversions for a cash back offer

    Con: This may not provide good quality leads that will back out for the advertiser and you may have trouble keeping them.

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