Hi all,

I just wanted to ask a simple question in regards to the use of plural/singular words when finding a niche. A while back when I first began looking for a niche, I was disapointed to find something I had great interest in had way too much competition and would be almost impossible to gain credibility. One thing I recently noticed was that when I use the singular version of the high competition keyword phrases (i.e. remove the ending "s") that I am left with far far less competition.

I was just wondering if search engines will notice these differences? I have found that the singular keyword also have many searches per month (although not quite as high as their plural counterparts). If I optimize for the singular keywords, will search engines recognize the difference? Or would searches engines still pick up the plural versions of keywords first as well?

Hope that makes sense, thanks!