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  1. #1
    Affiliate Manager
    Join Date
    March 18th, 2010
    Question Bad usage of PPC ads - please advise
    We have recently started a new affiliate program, and came around with a case of bad ppc usage by one of our affiliates.

    What he does is advertising our company name as a keyword for the ads, so when a customer search for our store in the main search engines, his ad pops first and the customer clicks it.

    It dosen't seem right to me. I don't mind adverstising any product on our site, just not my company brand.

    What do you think?? please advise how I should act with this affiliate.


  2. #2
    Moderator PDXreader's Avatar
    Join Date
    February 24th, 2009
    Hood River
    What does your terms of TOS state about PPC and restricted keywords? That would be the first place to start.
    J. Duffield Affiliate Manager at Snow Consulting
    Let's Connect-PassTheSEO|#GSEG|Twitter|LinkedIn|Blog "Knowledge is Power."

  3. #3
    ABW Ambassador
    Join Date
    January 18th, 2005
    You should have clearly set the terms and conditions before you opened your program.

    You do not have to allow this kind of behaviour, but you have to make sure that you state in your T&C that it is not allowed.

  4. #4
    Outsourced Program Manager Ronald Marva - SEOP's Avatar
    Join Date
    August 27th, 2008
    It's a common problem as some affiliates find it hard to resist the temptation of bidding on merchant's brand name. First thing you can do now is review your TOS on PPC and search engine bidding. If it states that such practice is not allowed, then you can reverse the commission. Make sure you give a warning to the affiliate so this will not be repeated. You can also remove him from the program.

    Now, if the restrictions are not clear on your TOS, you need to revise it immediately and have your current affiliates agree on the new terms.
    [URL=]Affiliate Manager[/URL] | [URL=!/ronald.marva]Facebook[/URL] | [URL=]Twitter Program Announcements [/URL]

    [B][URL=""]Ronald Marva[/URL]
    Contact info:[/B] 949-528-6542 | Yahoo:ronaldmarva | Skype: ronald.marva | [URL=]Twitter[/URL]
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  5. #5
    Affiliate Manager Resume Companion's Avatar
    Join Date
    May 6th, 2010
    You might also want to consider allowing affiliates to bid on branded keywords, especially if they manage to be more productive then you at converting customers. Obviously if their site does not adhere to your branding goals, you need to revise your policy.

  6. #6
    Affiliate Manager
    Join Date
    May 5th, 2010
    Why you guys are so annoyed about the PPC on brand name.
    But, I have read some articles, still have no idea why you are so annoyed.
    In my opinion, if your brand is newly built, I think it's ok for your affiliates to bid ads on your brand. If you brand is so famous, that means affiliates will have some shortcuts to get the commission through PPC on your brand, am I right ?
    Michael Yin
    Affiliate Manager, (affiliate [at]])

  7. #7
    Online Marketing Consultant
    Join Date
    October 16th, 2006
    Washington D.C.
    Because if an Affiliate is only bidding on your brands, whether they are new or not, they are adding zero value to you. Instead they are relying on you to build customers and advertise so they can profit off of your hard work. That is the issue. Why should you have to pay for people you already have as customers or are spending money on to turn into customers?

    You have to add in even more costs to the equation like where did the customer come from, was it a tv ad, radio ad, magazine ad, etc... and now you have to pay an Affiliate commission, network fees, Affiliate Manager salaries, etc... You all of the sudden may not be profitable because of the Affiliate who bid on your trademark. That is the short answer why many Merchants do not allow this in their programs.
    Adam Riemer Marketing, LLC. Online Marketing Blog and Affiliate Management Company
    Do you need help with your Marketing or Sales funneling, write me at adamr (at) adamriemer (dot) me

  8. #8
    Join Date
    September 26th, 2008
    Salt Lake City
    Quote Originally Posted by Mike255 View Post
    Why you guys are so annoyed about the PPC on brand name.
    Even with a small company they are still going to have a customer base who searches for them specifically. At this point the affiliate program cannibalizes the companies' own efforts IMHO

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