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  1. #1
    Affiliate Marketing Consultant Linda - 5starAffiliatePrograms's Avatar
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    January 18th, 2005
    Someone from an online discussion list I belong to was asking about average ecommerce conversion rates so I thought I would share the info I wrote to him, here with all of you at ABW.


    Conversion rates vary based on the market so I did some research and found this information you may find helpful. Here are some average conversion rates for different online market segments, based on this article I discovered over at Clickz.

    Vertical Market - Avg. Conversion Rate

    Catalog - 6.1
    Specialty stores - 3.9
    Fashion/apparel - 2.2
    Travel - 2.1
    Home and furnishing - 2.0
    Sport/outdoors - 1.4
    Electronics - 1.1
    All verticals -2.3

    (Source: Fireclick Index)

    The article was written by Bryan Eisenberg, the guru of online conversion rates IMHO. Be sure to subscribe to their newsletter and read every word. It’s priceless!

    They also have free conversion tools on their main site at:

    I am not an employee or client, just an avid fan after having attended some of their online seminars. Hope many of you find this information helpful.

  2. #2
    ABW Ambassador Radegast's Avatar
    Join Date
    January 18th, 2005
    Thanks Linda!

    I'm a sucker for Newsletters and this looks like a useful one.

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