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  1. #1
    Affiliate Marketing Consultant Linda - 5starAffiliatePrograms's Avatar
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    January 18th, 2005
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    Someone from an online discussion list I belong to was asking about average ecommerce conversion rates so I thought I would share the info I wrote to him, here with all of you at ABW.

    =================================

    Conversion rates vary based on the market so I did some research and found this information you may find helpful. Here are some average conversion rates for different online market segments, based on this article I discovered over at Clickz.

    http://www.clickz.com/experts/design...le.php/3362641

    Vertical Market - Avg. Conversion Rate

    Catalog - 6.1
    Specialty stores - 3.9
    Fashion/apparel - 2.2
    Travel - 2.1
    Home and furnishing - 2.0
    Sport/outdoors - 1.4
    Electronics - 1.1
    All verticals -2.3

    (Source: Fireclick Index)

    The article was written by Bryan Eisenberg, the guru of online conversion rates IMHO. Be sure to subscribe to their newsletter and read every word. It’s priceless! http://www.grokdotcom.com

    They also have free conversion tools on their main site at: http://www.futurenowinc.com

    I am not an employee or client, just an avid fan after having attended some of their online seminars. Hope many of you find this information helpful.

  2. #2
    ABW Ambassador Radegast's Avatar
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    January 18th, 2005
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    Thanks Linda!

    I'm a sucker for Newsletters and this looks like a useful one.

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