View Poll Results: Are fake comments okay?

Voters
9. You may not vote on this poll
  • Sure, they're fine

    3 33.33%
  • It's okay if they're real customer testimonials

    1 11.11%
  • I'm not sure

    0 0%
  • No way, dude!

    5 55.56%
Results 1 to 12 of 12
  1. #1
    Member LoneWolf's Avatar
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    Use of "Comments" on a Landing/Squeeze Page
    I've just picked up some landing page templates to see if I can figure out what to do with my sites. There was one thing I noticed in several of them that I was wondering about.

    These are hard-coded, stand alone html files, yet several of them have a "Comments" section which is styled to look like comments on a blog. Underneath it says "Comments temporarily closed due to spam".

    Does anyone else find this to be somewhat unethical? It seems that you're implying that the testimonials that you put in there are real, spontaneous comments when they are not.

    Does it even work?

  2. #2
    ABW Ambassador Daniel M. Clark's Avatar
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    There are very few things about your average squeeze page that I don't find unethical - including that.
    Daniel M. Clark
    Tech Manager
    Greg Hoffman Consulting

  3. #3
    Member LoneWolf's Avatar
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    Quote Originally Posted by Daniel M. Clark View Post
    There are very few things about your average squeeze page that I don't find unethical - including that.
    That is the trouble that I have with marketing in general. How do you come up with something that let's you sleep at night and still helps pay the bills?

  4. #4
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    Quote Originally Posted by LoneWolf View Post
    Does anyone else find this to be somewhat unethical? It seems that you're implying that the testimonials that you put in there are real, spontaneous comments when they are not.
    Not only is it unethical.........Is it possible that this practice may run afowl of the new FTC regulations concerning purchased testimonials.
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  5. #5
    Beachy Bill's Avatar
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    Quote Originally Posted by LoneWolf View Post
    That is the trouble that I have with marketing in general. How do you come up with something that let's you sleep at night and still helps pay the bills?
    Work hard to create ethical pages and/or sites that provide something of true value to consumers. It's being done all the time by a lot of people. Two such people have already responded to your post.
    .
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  6. #6
    Member LoneWolf's Avatar
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    Why is there so much dishonesty out there? Don't people see through it?

    It seems that spending the time to create valuable and ethical content doesn't get you very far, but the spammy stuff works. Maybe if we could create valuable stuff that looked like spam we might get a better ROI ...

  7. #7
    ABW Ambassador Daniel M. Clark's Avatar
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    The kinds of people that run these things... I don't get it.
    Daniel M. Clark
    Tech Manager
    Greg Hoffman Consulting

  8. #8
    http and a telephoto
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    As noted above, fake comments are now subject to FTC fines. It's illegal, it's unethical, don't do it. Fake = lying.

    End of story.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  9. #9
    The "other" left wing davidh's Avatar
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    Don't people see through it?
    An old friend of mine who was on a big head trip about being a successful salesman used to say "Just keep in mind that 50% of people are of below-average intelligence. You need to tell the sharp prospects that you are selling what they need, and tell the others that they need what you're selling".
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  10. #10
    Member LoneWolf's Avatar
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    Quote Originally Posted by loxly View Post
    As noted above, fake comments are now subject to FTC fines. It's illegal, it's unethical, don't do it. Fake = lying.

    End of story.
    Fake comments are obviously wrong. I think the idea with these templates is to put actual customer testimonies, so that part isn't lying. The part that bothers me is making it look like blog comments when it isn't.

  11. #11
    Member LoneWolf's Avatar
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    Quote Originally Posted by Daniel M. Clark View Post
    The kinds of people that run these things... I don't get it.
    Now that's a site I'll sign up for!

  12. #12
    http and a telephoto
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    Quote Originally Posted by LoneWolf View Post
    Fake comments are obviously wrong. I think the idea with these templates is to put actual customer testimonies, so that part isn't lying. The part that bothers me is making it look like blog comments when it isn't.
    Sorry, I interpreted it as they provided the landing pages with fake quotes for the purpose of using the ones supplied. Someone like you is smart enough to remove them, but the company shouldn't have them there. They should have "insert customer comments here" and I agree they shouldn't look like blog comments, but like quotes.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

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