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  1. #1
    Newbie
    Join Date
    May 16th, 2010
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    2
    In-house VS. Third Party
    Would like to set up a new program as a merchant. I have read the do's and don't from an affiliate's point of view and understand and agree. Have been looking more specifially for information regarding the pros and cons of setting up an in-house program vs. using a third party(i.e. shareasale).

    For an in-house program, is there one software that is generally accepted as more affiliate friendly? (i.e. osiaffiliate, idevaffiliate, etc.) And does an in-house program inherently create a higher burden to recruit affiliates than does a third-party? ShareaSale and others already have lots of potential affiliates but is there somewhere that just matches affiliates with merchants without the third-party status? Or do you just have to hunt each affiliate down individually if you have an in-house program.
    Lastly, is there a preference as an affiliate of one over the other?

    Hope I don't sound too newbie-ish. Been reading some posts. Thanks in response for any insight. Dave.

  2. #2
    Affiliate Manager affilorama's Avatar
    Join Date
    July 28th, 2008
    Location
    Christchurch, New Zealand
    Posts
    549
    When you sign up with a third party affiliate network, it means that there is already an affiliate base that can potentially become your affiliates, plus you do not have to worry about tracking their referrals, among other things. That frees you up to do the ore important things, like develop your website and products to become more enticing.
    Michelle
    Affilorama Group Ltd
    Affiliate Marketing by Affilorama | Free SEO Software by Traffic Travis

  3. #3
    Affiliate Manager
    Join Date
    May 12th, 2010
    Posts
    289
    smolesnk now
    If you have an in-house program you will have to hunt each affiliate down individually, that is correct; and if you are new to this they probably won't work with you.

    You might start with a third party and when you are strong enough, you can think about an in-house but from scratch

    Good Luck!

  4. #4
    ABW Ambassador 2busy's Avatar
    Join Date
    January 17th, 2005
    Location
    Tropical Mountaintop
    Posts
    5,636
    well known merchant + network = small risk
    unknown merchant + network = take a chance
    well known merchant + inhouse = take a chance
    unknown merchant + inhouse = leap of faith

  5. #5
    Affiliate Manager
    Join Date
    May 12th, 2010
    Posts
    289
    Easy as that.

    Completely agree!

  6. #6
    Newbie
    Join Date
    May 16th, 2010
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    2
    Thank you Affilorama, Victoria B, and 2busy. Your insights were very helpful.

  7. #7
    http and a telephoto
    Join Date
    January 18th, 2005
    Location
    NYC
    Posts
    17,708
    Quote Originally Posted by 2busy View Post
    well known merchant + network = small risk
    unknown merchant + network = take a chance
    well known merchant + inhouse = take a chance
    unknown merchant + inhouse = leap of faith
    Perfect. Every merchant should read that
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  8. #8
    Affiliate Manager
    Join Date
    May 12th, 2010
    Posts
    289
    Quote Originally Posted by DaveSmith View Post
    Thank you Affilorama, Victoria B, and 2busy. Your insights were very helpful.
    You are very welcome

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