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  1. #1
    Manager - Affiliate Marketing Patrick Vesperman's Avatar
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    Shortened links in emails
    Hey all -
    It's been a while since I've done anything here, but when I have a question, I know this is one of the best places to get solid answers...(plus, I need to increase the post count if I am to win the millionth post contest!)

    Here is my question:
    Does using shortened links (specifically bit.ly) in emails increase the likelihood it will be filtered out as spam? Do you have any experience/data to back up your answer?

  2. #2
    Newbie
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    I used to send hundreds of emails when I am trade clerk. In my experience, all kinds of links will be blocked as spam.

  3. #3
    ABW Ambassador Vrindavan's Avatar
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    all kinds of links will be blocked as spam.

    "all kinds of links may be blocked as spam."

  4. #4
    Manager - Affiliate Marketing Patrick Vesperman's Avatar
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    so shortened links are no more likely to be than other links?

  5. #5
    The Seal of Aproval rematt's Avatar
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    My only problem with shortened links (especially in e-mails unless from a trusted source) is not knowing where they are actually linking to. If you're using appropriate anchor text in html messages than there really is no need to shorten the URL. If you're sending plain text, then the shortened URLs may not get clicked by a lot of users.

    -rematt
    "I know that you believe you understand what you think I said, but I'm not sure you realize that what you heard is not what I meant." - Richard Nixon

  6. #6
    Manager - Affiliate Marketing Patrick Vesperman's Avatar
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    the shortened links would be purely for tracking purposes.

  7. #7
    The Seal of Aproval rematt's Avatar
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    Quote Originally Posted by pjvesperman View Post
    the shortened links would be purely for tracking purposes.
    ...but as the recipient of the email, I wouldn't know that. I remember seeing a recent report of shortened links on Facebook directing the users to pages containing malware. In an unsolicited e-mail I would be even more reluctant to click a shortened link for fear of where it may actually take me. Assuming that you're sending messages to your own opt-in list, this shouldn't be as much of a problem. But just sayin'....

    For every great tool, there's some moron out there ready to abuse it.

    -rematt
    "I know that you believe you understand what you think I said, but I'm not sure you realize that what you heard is not what I meant." - Richard Nixon

  8. #8
    Affiliate Manager Matt McWilliams's Avatar
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    I think the better solution would be to set up a redirect on your site so that

    http://www.mywebsite.com/main/pages/...-very-long.php

    becomes

    http://www.mywebsite.com/whatever

    Short enough that it won't be cut off on its own line but still no fear of trickery. You can set up tracking through something else.
    Matt McWilliams
    Call Me At: (317) 825-8826 | Follow Me On Twitter: @MattMcWilliams2 | Connect With Me On LinkedIn

  9. #9
    Advocate mellie's Avatar
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    I am with Rematt, I do not click on any shortened links in emails (nor do I click on links to unknown sites in most cases), whether I know the sender or not. Sometimes I will email the sender asking about the link but most times I just don't have the time to waste. If you want me to visit a site I want it to be clear where I am going.
    Melanie
    President - Affiliate Advocacy 2008 ShareaSale Performance Industry Advocate Award, 2009 Affiliate Summit Pinnacle Award - Affiliate Advocate
    Affiliate Advocacy
    NYAffiliateVoice Seery Writing

  10. #10
    Links in emails does increase the likely hood it will spam. But the bottom line is your history on the IP's your sending from.

    How many people are marking your emails as spam
    Are you sending a lot of bounces?
    How much volume per day your sending off that IP
    Is your DNS setup properly SPF/SPF2
    Are you using signing your emails (domain keys)

    A lot of factors play out when sending email. Hopefully some of these tips will help you. Hotmail has a system called "Sender Score" that gives you info on what they think of you.

  11. #11
    Affiliate Manager
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    Also are you sending your email from a reputable provider?
    [COLOR="Green"][SIZE="2"]Partner with VerticalResponse and earn up to $125 per sale! [URL="http://bit.ly/itF4W2"][U]Apply Now[/U][/URL].[/SIZE][/COLOR]

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