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  1. #1
    Member silent_thunder's Avatar
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    Thumbs up MoreNiche Launches Split Commissions Tracking
    They have just released our split commission technnology today which gives merchants the ability to reward affiliates not only for the last referrer (current standard in the industry) but also based on first referrer, every affiliate in buying chain or a combination of all three.

    Proactol is the first merchant to test the split commissions by offering the same high 30% commissions as before, but also offering a bonus 3.50 for the first affiliate to introduce Proactol to the surfer (paid on completion of the sale).

    what do you guys think about this ? will it change how affiliate networks give commissions? this will definitely encourage lot more affiliates ..especially if you are new to the arena and don't have huge ppc budget to target brand searching..

    I have blogged about it ,i think this is the future..as always new technology comes from a smaller company not the big ones.. moreniche.com/split-commission-technology.php
    Last edited by MichaelColey; June 14th, 2010 at 03:09 PM. Reason: Unlinked
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  2. #2
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    Amazingly dumb and not very well thought of idea.

  3. #3
    http and a telephoto
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    Shouldn't this be a paid announcement also?
    Deborah Carney
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  4. #4
    Moderator MichaelColey's Avatar
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    Don't sugarcoat it, Trust. Tell us what you really think.

    I think it just creates confusion and challenges. Networks do a disservice to themselves and their affiliates when they provide options like this that aren't affiliate friendly. I understand that the example you give is a win/win use of the technology, but I can assure you than 90% of those who implement it will do so in a way that results in lower commissions to the last click affiliate, and that's the affiliate who deserves the commission.
    Michael Coley
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  5. #5
    Affiliate Manager ParadigmWilliam's Avatar
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    It has its pros and cons, but I think some testing needs to be done to see if its beneficial to the affiliates or not.

    I can see it really doing good and I can see it really being abused.
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  6. #6
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    In general it's a bad idea splitting commissions because most affiliates won't accept that because we want to know exactly what we're getting paid. Some long threads going into this with much further detail with more reasons why it's bad and why it'll never be standard. This one is different in that they're going to pay the last referring affiliate AND give something to the first affiliate. So it's not even commission splitting, just merchants paying out more commissions by bonusing first referrers as well.

    In the video (first the guy needs to sit still) they had

    Referrers
    1 $5
    2 nothing
    3 nothing
    4 nothing
    5 full commission

    First off, what about the middle three? If you feel the first should get something, then the others should as well. Going on their reasoning. I'm always the last click gets the sale type of guy.

    Then, just as easy as somebody can cookie stuff a last cookie, they can do that with the first. Opens the program up to even more abuse, merchants paying out more than they need to etc.

    It might get a few more affiliates promoting the offer, some of them getting sales which I guess is the plan. So actually not that bad, since last referrer is still getting full commisson.

    Now actual splitting up of the commissions is dumb

  7. #7
    Affiliate Network Rep Andy_MN's Avatar
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    Hi Trust,

    Good points well made, I would like to add we are actually the affiliate network and Proactol have kindly offered to test out this first/last referrer mix (keeping the same high commissions as before) and adding a 'bonus' first referrer, so nothing is being lost, only gained here.

    As a network we are just providing the tracking technology, our merchants can decide how to set-up there own commission structure. We can reward everyone in the chain as you pointing out and hopefully some merchant will do this once its tested.

    I strongly believe that with more coupon and voucher sites 'capturing' the sale at the last possible moment content affiliates are losing out massively, I do believe more networks like ourselves will offer this technology and ultimately its down to the merchant to make this call.

    First/Last/Split commissions is an ongoing debate and all we have done it allowed our merchants to decide how they set-up the commission incentives and affiliates can make a choice if they like it (and promote them) or not.

    Nice debate thought

  8. #8
    Member silent_thunder's Avatar
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    Quote Originally Posted by MichaelColey View Post
    Don't sugarcoat it, Trust. Tell us what you really think.

    I think it just creates confusion and challenges. Networks do a disservice to themselves and their affiliates when they provide options like this that aren't affiliate friendly. I understand that the example you give is a win/win use of the technology, but I can assure you than 90% of those who implement it will do so in a way that results in lower commissions to the last click affiliate, and that's the affiliate who deserves the commission.

    I am an affiliate and moreniche didn't pay me to post it here.This is new technology that I haven't seen it anywhere else and I promote products across the board not just US,UK or in any niches.So my view is not bias.

    I made three referrer commissions just yesterday. that $15 in commission that I wouldn't have seen,these would be beneficial to those who promote multiple brands and products like myself

    If you can sell the customer to buy that very day you get full commission,but you made the customer think about the brand and search for it again, after researching other brands then it sure deserves a prize and this is changing it and more networks will follow suit...

    Then again anything new until its proven will have lots of debate.This technology might be misused as some of them had said, those who misuse them always have done so and will always do so whatever we do.But they will be eventually driven out of the system one by one as we find them.
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