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  1. #1
    Member eSilverBullet's Avatar
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    Hydra Network Acquired by Adknowledge
    I didn't see any mention of this at ABW, so I thought I'd post it. You can check out the press release from three days ago.
    Adam Ward, [URL="http://esilverbullet.com"]eSilverBullet[/URL]: software tools for affiliate marketing
    The eSilverBullet [URL="http://esilverbullet.com/blog"]blog[/URL]

  2. #2
    http and a telephoto
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    Interesting. Why would a company buy a company that was in trouble? Hydra has had a lot of legal issues in the last year or so.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  3. #3
    CPA Network Rep JamesCpaWay's Avatar
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    I believe Hydra also closed alot of affiliate accounts recently for non-activity or low volume.

  4. #4
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    Probably to give it another name. Like Gator changing to Claria or people wanting to change affiliate marketing to performance marketing etc.

    Or combine them into one entity.

    Or maybe just run it on it's own regardless of it's history.

  5. #5
    Member eSilverBullet's Avatar
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    Quote Originally Posted by JamesCpaWay View Post
    I believe Hydra also closed alot of affiliate accounts recently for non-activity or low volume.
    Yes, but I think that was part of their strategy for becoming a higher-quality, more efficient network. One of their employees told me in January that they were planning on trimming their affiliate list from 14,000 down to 1,000 super performers. That's probably something a lot of networks could benefit from doing.
    Adam Ward, [URL="http://esilverbullet.com"]eSilverBullet[/URL]: software tools for affiliate marketing
    The eSilverBullet [URL="http://esilverbullet.com/blog"]blog[/URL]

  6. #6
    Member eSilverBullet's Avatar
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    Quote Originally Posted by Trust View Post
    Probably to give it another name. Like Gator changing to Claria or people wanting to change affiliate marketing to performance marketing etc.
    Or like changing it from LynxTrack to Hydra Network, which they did in 2005.
    Adam Ward, [URL="http://esilverbullet.com"]eSilverBullet[/URL]: software tools for affiliate marketing
    The eSilverBullet [URL="http://esilverbullet.com/blog"]blog[/URL]

  7. #7
    Super Dawg Member Phil Kaufman aka AffiliateHound's Avatar
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    Quote Originally Posted by Silver Bullet View Post
    ... that they were planning on trimming their affiliate list from 14,000 down to 1,000 super performers. That's probably something a lot of networks could benefit from doing.
    That is the most disgusting, non-affiliate-friendly thing I've read in a long, long, time and should really piss-off every affiliate here who reads it. (and most of the merchants, network reps, ams and opms.)
    Since June 10, 2012 a vegan aarf but still writing the Hound Dawg Sports Blog
    "If you don't have time to do it right, when will you have time to do it over?" -John Wooden;
    "Raj, thereís no place for truth on the internet." -Howard Wolowitz[/SIZE]

  8. #8
    Member eSilverBullet's Avatar
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    Quote Originally Posted by AffiliateHound View Post
    That is the most disgusting, non-affiliate-friendly thing I've read in a long, long, time and should really piss-off every affiliate here who reads it.
    I just reread what I wrote, and yeah, it looks harsher than I meant it to be. I didn't mean to say networks should get rid of all but the super performers. I was thinking more of the non-performers that can clog up a network's system. If networks want to work efficiently (which I'm guessing most of them do), they should make sure their optimization efforts on behalf of both the advertiser and publisher work. If they don't spend enough time on offers that will convert well because they spend too much time on offers that never will, that seems like a disservice to advertisers and affiliates alike.

    Sorry about that.
    Adam Ward, [URL="http://esilverbullet.com"]eSilverBullet[/URL]: software tools for affiliate marketing
    The eSilverBullet [URL="http://esilverbullet.com/blog"]blog[/URL]

  9. #9
    Super Dawg Member Phil Kaufman aka AffiliateHound's Avatar
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    There is no valid reason to ever terminate an affiliate for lack of performance. Terminate the cheats and crooks, but let the honest but not-yet successful learn, improve, and move up the ranks. And, oh, yea, maybe even help them out, instead of bouncing them.
    Since June 10, 2012 a vegan aarf but still writing the Hound Dawg Sports Blog
    "If you don't have time to do it right, when will you have time to do it over?" -John Wooden;
    "Raj, thereís no place for truth on the internet." -Howard Wolowitz[/SIZE]

  10. #10
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    Quote Originally Posted by AffiliateHound View Post
    There is no valid reason to ever terminate an affiliate for lack of performance. Terminate the cheats and crooks, but let the honest but not-yet successful learn, improve, and move up the ranks. And, oh, yea, maybe even help them out, instead of bouncing them.
    I was going to say something, but this sums it up perfectly.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  11. #11
    ABW Ambassador Joshua's Avatar
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    Quote Originally Posted by AffiliateHound View Post
    There is no valid reason to ever terminate an affiliate for lack of performance. Terminate the cheats and crooks, but let the honest but not-yet successful learn, improve, and move up the ranks. And, oh, yea, maybe even help them out, instead of bouncing them.
    In CPA network environments, with much heavier affiliate manager to affiliate contact, this makes perfect sense. In the CPA world, there's a lot of risk at stake from a fraud perspective, to keep low/no volume accounts active. Azoogle solved the resource utilization issue in CPA networks by assigning managers only to top performers, and having a team (where you won't always deal with the same representative) deal with the lower performers, and not have as close contact as most CPA network affiliate managers would with their affiliates.

    I'm sure Adam was referring to CPA networks, and not traditional networks with his statement (though CJ terminates inactive affiliates after 6 months - Then again, my Linkshare account was inactive for almost 10 years before I started using their offers, and then I started pulling 5 figure checks from them...).

    Frankly, CPA networks are still a dime a dozen - Having a network that can really focus on helping the top performers, with less overhead, is more attractive from a P&L standpoint, especially when your company is up for sale. (I was dropped from Hydra due to their cuts, though I think I've made $150 from them in the past few years)

    As for AdKnowledge purchasing Hydra, I'm not quite sure if their objective is to gain a wider distribution for their existing CPC offers, find new relationships on the advertiser side to work with, or to just diversify further. One thing that AdKnowledge does well is diversify.

  12. #12
    Moderator bibby's Avatar
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    Quote Originally Posted by loxly View Post
    I was going to say something, but this sums it up perfectly.
    I agree with you 100%!

  13. #13
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    Yes, but I think that was part of their strategy for becoming a higher-quality
    I am surprised that some people still think that way.

  14. #14
    Member eSilverBullet's Avatar
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    Quote Originally Posted by Joshua View Post

    I'm sure Adam was referring to CPA networks, and not traditional networks.
    Yes, I was.
    Adam Ward, [URL="http://esilverbullet.com"]eSilverBullet[/URL]: software tools for affiliate marketing
    The eSilverBullet [URL="http://esilverbullet.com/blog"]blog[/URL]

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