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  1. #1
    Network Rep & ABW Ambassador Carolyn - ShareASale's Avatar
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    September 6th, 2005
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    2,664
    XTreme Shoppers - 31% of US Population
    Good article...merchants need to be aware that there is a specific demographic out there will buy simply because it's a great deal, not just because they need something. A lot of merchants assume that coupon sites don't drive new customers, here's a study that shows quite the contrary.

    Via Media Post:
    "A new study from GfK Consumer titled "Future Buy" reports that a full 31% of the U.S. population now falls into a category it calls "the Xtreme Shopper," characterized by the amount of time they devote to finding the best deals on everything."

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    best,
    Carolyn
    ShareASale Client Services
    Y!: SAS_CTang
    e: ctang(at)shareasale.com

  2. #2
    http and a telephoto
    Join Date
    January 18th, 2005
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    NYC
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    17,708
    Great find, thanks for posting this!
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

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