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July 12th, 2010, 12:04 PM #1XTreme Shoppers - 31% of US Population
Good article...merchants need to be aware that there is a specific demographic out there will buy simply because it's a great deal, not just because they need something. A lot of merchants assume that coupon sites don't drive new customers, here's a study that shows quite the contrary.
Via Media Post:
"A new study from GfK Consumer titled "Future Buy" reports that a full 31% of the U.S. population now falls into a category it calls "the Xtreme Shopper," characterized by the amount of time they devote to finding the best deals on everything."
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July 12th, 2010, 04:47 PM #2
- Join Date
- January 18th, 2005
Great find, thanks for posting this!Deborah Carney
TeamLoxly.com BookGoodies.com ABCsPlus.com
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