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Thread: Affiliate Management Case Study - Flirty Aprons

  1. #1
    OPM/Moderator Hectic GHC's Avatar
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    Thumbs up Affiliate Management Case Study - Flirty Aprons
    Affiliates Love Promoting Flirty Aprons During Holiday Gift Seasons

    Provo, UT (PRWEB) July 16, 2010

    When looking for the next growth opportunity online, the owners of Flirty Aprons decided it was time to launch an affiliate marketing program and hired Greg Hoffman Consulting to handle the project. Since last Fall, the wildly popular ecommerce site has seen a solid 30% growth through affiliate traffic.

    Flirty Aprons first launched on the ShareASale network at the beginning of the Holiday season in early November, 2009. The affiliate management strategy was to recruit as many affiliates as possible and get them active quickly so as to capitalize on the holiday rush. Several weeks later, they launched another program on Commission Junction. Sales started immediately for affiliates in both networks and Flirty Aprons finished November with more than 100 sales combined at 4.5% conversion.

    “Our total holiday sales in 2009 were fantastic but Mother’s Day 2010 trumped even those amazing figures,” said Joseph Hansen, CEO of Flirty Aprons. “We knew our sales were historically higher around Mother’s Day (than other non-holiday months) but they were really over the top this year. The affiliate channel helped us grow tremendously by adding thousands of new customers.”

    Melea Johnson, owner of www.freebies2deals.com, was one of Flirty Aprons top performing affiliates this year. “Mom’s love a cute and fun product, but they also love a great price,” she said. “And, that is exactly what Flirty Aprons is all about.”

    Affiliate marketing isn’t usually this easy for merchants but Hansen and his team worked hard on fine tuning conversions on each product page and made the sales process very simple for customers, according to Greg Hoffman, President of Greg Hoffman Consulting. “Their aprons are unique gifts for mom, priced well and fun for affiliates to promote,” he added.

    To combat seasonality, Hoffman is working with Flirty Aprons to come up with powerful affiliate-based promotions to keep the traffic coming. Through a combination of special sales, coupons and deals along with individual communication and intense recruiting of affiliates, Hoffman is preparing the program to be one of the hottest products for Cyber Monday 2010 and Mother’s Day 2011.

    Flirty Aprons can be found on the ShareASale, Commission Junction and Pepperjam networks. The program pays 15% with a 60-day cookie. The program conversion rate ranges between 3% – 7% and the typical Earnings Per Click (EPC) is around $30. The datafeed is updated regularly and is available in Popshops and other popular tools for affiliates.

    Flirty Aprons was founded by two married couples: Joseph and Heather Hansen, and Spencer and Jamie Taylor. When the owners initially met they discovered they each had a strong passion for business. They knew that their partnership would be enriched with a variety of skills that would allow them to create a successful and enjoyable business. Their products include aprons for women, children and men.
    Greg Hoffman
    Affiliate Marketing Advocate of the Year 2016; Best OPM/Agency - 2014; Best OPM/Agency, Five Years in a Row - ABestWeb.
    Visit Greg Hoffman Consulting

  2. #2
    Beachy Bill's Avatar
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    Nice article, Greg. Congratz.

  3. #3
    OPM/Moderator Hectic GHC's Avatar
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    Quote Originally Posted by Bill View Post
    Nice article, Greg. Congratz.
    Thank you, sir. I love writing press releases and I've been waiting for this one!
    Greg Hoffman
    Affiliate Marketing Advocate of the Year 2016; Best OPM/Agency - 2014; Best OPM/Agency, Five Years in a Row - ABestWeb.
    Visit Greg Hoffman Consulting

  4. #4
    OPM/Moderator Hectic GHC's Avatar
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    Outstanding traffic this weekend as a result of the press release.
    Greg Hoffman
    Affiliate Marketing Advocate of the Year 2016; Best OPM/Agency - 2014; Best OPM/Agency, Five Years in a Row - ABestWeb.
    Visit Greg Hoffman Consulting

  5. #5
    ABW Ambassador Caseyfern's Avatar
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    Congratulations, and well written!
    Be at peace,
    Casey

    Lass Group Mall - Free parking first hour or with any purchase.

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    OPM and Moderator Chuck Hamrick's Avatar
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    Congrats Greg, good use of PRWeb. Got away from doing this several years ago.

  7. #7
    OPM/Moderator Hectic GHC's Avatar
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    Quote Originally Posted by Chuck Hamrick View Post
    Congrats Greg, good use of PRWeb. Got away from doing this several years ago.
    Thanks, Chuck. Working on another one right now!
    Greg Hoffman
    Affiliate Marketing Advocate of the Year 2016; Best OPM/Agency - 2014; Best OPM/Agency, Five Years in a Row - ABestWeb.
    Visit Greg Hoffman Consulting

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    Outsourced Program Manager
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    Great read.

    More GHC press releases to come from each merchant.

    Regards,
    Chris
    -

    Chris Thompson - [URL="http://www.bordeauxmarketinggroup.com"]Bordeaux Marketing Group[/URL]
    [URL="http://www.bordeauxmarketinggroup.com"]Affiliate Program Management[/URL] and [URL="http://www.bordeauxmarketinggroup.com"]Online Marketing Strategy[/URL]
    Check us out on our Facebook Fan Page at -
    [URL="http://www.facebook.com/pages/Bordeaux-Marketing-Group/134412773270117"]http://www.facebook.com/pages/Bordeaux-Marketing-Group/134412773270117[/URL]

  9. #9
    OPM/Moderator Hectic GHC's Avatar
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    Quote Originally Posted by Chris Thompson - GHC View Post
    Great read.

    More GHC press releases to come from each merchant.

    Regards,
    Chris
    Each merchant? Good, you can help me start writing.
    Greg Hoffman
    Affiliate Marketing Advocate of the Year 2016; Best OPM/Agency - 2014; Best OPM/Agency, Five Years in a Row - ABestWeb.
    Visit Greg Hoffman Consulting

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