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  1. #1
    Newbie johnnight's Avatar
    Join Date
    July 1st, 2010
    A Little About PageRank
    I was reading a SEO book and I found that, I think its helpful
    PageRank is one of those mysteries that may never be completely unraveled. Volumes have been
    written about it, but probably the only two people in the world who understand it completely
    are Larry Page and Sergey Brin. That’s because it was their brainchild.
    PageRank actually started as part of a research project that Page and Brin were working on at
    Stanford University. The project involved creating a new search engine that ranked pages in a
    democratic fashion with a few weights and measures thrown in for accuracy. Hence, the term.
    (What else would you call a ranking system for web pages that was developed by Larry Page?)
    The interesting thing about PageRank is that although Page and Brin conceived the idea and created
    the algorithm that arrives at a PageRank, it didn’t belong to them. Stanford University actually
    owned the patent on the PageRank algorithm until Google purchased the exclusive right to use the
    algorithm for 1.8 million shares of the company (which were sold in 2005 for $336 million).
    PageRank is a method by which web pages are ranked in Google search results. A combination of
    factors create the actual rank of a web page. Google explains it this way:
    ‘‘PageRank relies on the uniquely democratic nature of the Web by using its vast link structure as
    an indicator of an individual page’s value. In essence, Google interprets a link from page A to page
    B as a vote, by page A, for page B. But Google looks at more than the sheer volume of votes, or
    links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are
    themselves ‘‘important’’ weigh more heavily and help to make other pages ‘‘important.’’’
    In other words, it’s a mystery. A page that has more links (with equal votes) might rank lower than
    a page that has a single link that leads to a ‘‘more important’’ page. The lesson? Create pages for
    visitors, not for search engines.

  2. #2

  3. #3
    Affiliate Manager maxwellgarner's Avatar
    Join Date
    May 4th, 2010
    Orlando, FL
    I think I've seen this before somewhere. PageRank is not a "mystery," its just a little bit more complicated than most people can even imagine.

    Straight from the mouth of the horse:

    PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms

    I know that back in the early days of my career, I made the mistake of making tons of "search engine pages" and then the algo changed and so did the placement of my "visitor friendly sites." It took a long time for me to make up for what I had done (not to mention it was just a smart move to completely start over). Now all the shortcuts are out and the only way to build a high PR site is with high-quality coding, valuable content, and a 100% "white-hat" marketing system. I know after the fall of my web ring, that's its just not worth it to try to trick the SE's.

    A few tips:
    -Links that are not from a site with quality content that is keyword related to your site are like votes for Ross Perot.
    -Keep your site away from the "internet ghettos" (i.e. link farms, sites that are not necessarily link farms but don't provide any valuable content, ect. ect.)
    -Add content related to your site to your site regularly to keep the SE's crawling.
    -Try to keep the links to your site in the same format (i.e. just use either or, not both).
    -If you're using flash, you need to make sure that you have an html version of your site that SE's can crawl.
    -Make good use of meta tags and optimize your site with keywords that you want your site to show up in the SE results for.
    -The "alt" attribute is invaluable and should be used as often as possible with images.
    -SE's can't crawl JavaScript and Flash and if you have deeply embedded tables your content might not be crawled.
    -Create your own content, don't steal the content of others.

    This list can go on forever, but these are some pretty important elements when it comes to getting listed better in the search engines.
    Affiliate marketing is not just a way to make money, it's a way of life.
    Maxwell Garner | Owner | [URL=""][/URL] | Phone - 407-504-5944

  4. #4
    ABW Ambassador 2busy's Avatar
    Join Date
    January 17th, 2005
    Tropical Mountaintop
    Very good advice Maxwell. Sometimes people starting out get hung up on rankings and SEO as if these were shortcuts around building a useful site. They aren't magic tricks and won't help a skinny bannerfarm to make money.

  5. #5
    Join Date
    July 29th, 2010
    It's a good start
    If I'm explaining how SEs know which page to rank to newbies I'll always use pagerank as an example - and once they've twisted their head around it I'll tell them there are 200 other factors to consider

  6. #6
    Affiliate Manager craigstephen's Avatar
    Join Date
    January 5th, 2010
    People do follow the Pagerank whether they know the real meaning of PR or not but i must say as a laymen Companies advertise their high PR as an achievements and usually companies put reason of high traffic, quality links and internet presence. :S
    [FONT="Georgia"][SIZE="4"]Craig Stephen[/SIZE][/FONT]
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