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  1. #1
    Analytics Dude Kevin's Avatar
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    January 18th, 2005
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    Exclamation A Game Changer?
    The multi-touch, multi channel business has always been a thorn in the side of affiliate marketing. Some additional Google Analytics script has come out that might help identify the true value of any given channel in a sale:

    http://www.multitouchanalytics.com/d...ion.html#Usage

    Does it finalize the "last click wins" debate? No.

    Does it have a direct and immediate impact on affiliate marketing? No.

    But what it DOES do is give analysts the ability to understand multi-channel sales better, and perhaps make better educated decisions about channel priorities in the future.

    This is a technology that was out of reach for a lot of businesses prior to this. So it could be a game changer in a lot of ways.
    Kevin Webster
    twitter: levelanalytics

    Kayak Fishing
    Web Analytics and Affiliate Marketing

  2. #2
    Analytics Dude Kevin's Avatar
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    oops. Go to the home page first. The documentation page is a little deep for some readers

    http://www.multitouchanalytics.com
    Kevin Webster
    twitter: levelanalytics

    Kayak Fishing
    Web Analytics and Affiliate Marketing

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  4. #3
    Newbie
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    August 4th, 2010
    Location
    Tampa, Florida
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    33
    Hi Kevin, nice find - thanks for the heads up!

    Are you running it yet, any feedback. I looked through the docs and was all okay up to the point of the actual reporting where it states -

    To create Multitouch Analytics reports, you will need to install the Perl WWW::Analytics::MultiTouch package from CPAN.

    You will need a working Perl installation. Then use CPAN to install the package and its dependencies, as:

    cpan WWW::Analytics::MultiTouch

    or

    perl -MCPAN -e 'install WWW::Analytics::MultiTouch'
    out of reach ... but interested

  5. #4
    Analytics Dude Kevin's Avatar
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    I just bumped into it today. I plan on having a look Monday or Tuesday. The challenge is that the E-Comm site I work with doesn't do a ton of multi channel. hoping to hook up with someone who does.
    Kevin Webster
    twitter: levelanalytics

    Kayak Fishing
    Web Analytics and Affiliate Marketing

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