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August 6th, 2010, 01:06 PM #1A Game Changer?
The multi-touch, multi channel business has always been a thorn in the side of affiliate marketing. Some additional Google Analytics script has come out that might help identify the true value of any given channel in a sale:
Does it finalize the "last click wins" debate? No.
Does it have a direct and immediate impact on affiliate marketing? No.
But what it DOES do is give analysts the ability to understand multi-channel sales better, and perhaps make better educated decisions about channel priorities in the future.
This is a technology that was out of reach for a lot of businesses prior to this. So it could be a game changer in a lot of ways.
August 6th, 2010, 01:31 PM #2
August 6th, 2010, 07:00 PM #3
- Join Date
- August 4th, 2010
- Tampa, Florida
Hi Kevin, nice find - thanks for the heads up!
Are you running it yet, any feedback. I looked through the docs and was all okay up to the point of the actual reporting where it states -
To create Multitouch Analytics reports, you will need to install the Perl WWW::Analytics::MultiTouch package from CPAN.
You will need a working Perl installation. Then use CPAN to install the package and its dependencies, as:
perl -MCPAN -e 'install WWW::Analytics::MultiTouch'
August 7th, 2010, 12:17 AM #4
By Andy2.0 in forum Andy Rodriguez ConsultingReplies: 1Last Post: October 11th, 2010, 05:14 PM
By Cav in forum Search Engine OptimizationReplies: 9Last Post: October 3rd, 2009, 04:42 PM
By Brian-www.my-affiliate-programs.com in forum Midnight Cafe'Replies: 18Last Post: January 28th, 2004, 09:44 AM
By Brian-www.my-affiliate-programs.com in forum Midnight Cafe'Replies: 15Last Post: January 27th, 2004, 10:47 AM