Affiliate ABCs hosts Deborah Carney and Vinny O'Hare talk to Karen Varecka, Client Services Manager at, about SEO, SEM and PPC marketing. What are the basic differences and how to utilize SEM in your site traffic plan.

Questions we discuss are:
What is the difference between SEM, SEO and PPC
What are the pros and cons to SEO and PPC advertising
What are the major search engines and the second tier and how can you use them all.

**Yahoo search could be entirely powered by Bing as early as September

How to use 2nd tier search engines - less competition, lower conversions, but lower costs.

Miva --> used to be FindWhat
Searchfeed -> now takes you to Miva
Alta Vista – yep, they’re still around

Find us on Twitter:
Vinny O'Hare
Deborah Carney (a.k.a. Loxly)
Affiliate ABCs

Thanks to for hosting our podcasts, check them out for lots of other great podcasts about affiliate marketing and marketing in general.

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