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  1. #1
    Affiliate Manager deannab's Avatar
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    July 30th, 2010
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    Austin, TX
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    16
    Is joining a network/hiring an OPM really worth it?
    This is a tough question for me. My CEO is very against the idea of "outsourcing" and he thinks we can do just fine with our own in-house program with me on the reigns of managing the program. Here's the pro/con that I've picked out.

    Pro
    - Access to lots of affiliates, fast
    - Access to big affiliates that I potentially couldn't reach

    Con
    - Data integration nightmare (for us anyway)
    - Cost!
    - Lack of control over program?

    ---What's your opinion?

  2. #2
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    Join Date
    January 18th, 2005
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    2,973
    You've missed a lot of factors, and none of the factors you've listed are really important.

    Read through the threads in this sub-forum (Merchant Best Practices) and in the "Becoming a Merchant" sub-forum.
    Last edited by Trust; August 23rd, 2010 at 06:27 PM. Reason: fixed link

  3. #3
    http and a telephoto
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    January 18th, 2005
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    Quote Originally Posted by deannab View Post
    This is a tough question for me. My CEO is very against the idea of "outsourcing" and he thinks we can do just fine with our own in-house program with me on the reigns of managing the program. Here's the pro/con that I've picked out.

    Pro
    - Access to lots of affiliates, fast
    - Access to big affiliates that I potentially couldn't reach
    Access to affiliates that won't work with an inhouse program
    You won't have to do payouts and end of year tax statements, a network will do that for you
    Reputation - OPM and network gives you more stability and yes the access to affiliates you probably can't reach on your own yet
    Con
    - Data integration nightmare (for us anyway)
    - Cost!
    - Lack of control over program?

    ---What's your opinion?
    Lack of control? No idea why you think that. On a network you can control what affiliates you approve, how much you pay, what bonuses you give.

    What you don't get is instant access to affiliate contact information, but depending on the network, you can ask for affiliates to be able to give you their contact info. You always are able to contact affiliates via newsletters through the network and they all have a way to individually email affiliates through the network.

    Merchant Best Practices forum here and links in MichaelColey's signature are all good places to start.

    Hiring an OPM, even for short term consulting, can help you figure out if you will be better off on a network, which network is good, help you with the data integration, and after all that is done, help you find appropriate affiliates. If you decide there are things your company would prefer not to do, then the OPM does that part for you.

    Lack of control is thing you should be least worried about.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  4. #4
    Affiliate Manager deannab's Avatar
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    July 30th, 2010
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    Thanks, Mark and Deborah. I'll check out all the resources you suggested!

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