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  1. #1
    Join Date
    August 29th, 2010
    Exclamation Trial offers - FTC and Visa compliance
    So as an advertiser, how do you deal with the fact that when you go completely clean and compliant with full terms and conditions disclosure, your conversion rates tank, while there seem to be plenty of new fish with high converting non-compliant offers?

  2. #2
    Newbie Attorney Jaffe's Avatar
    Join Date
    June 24th, 2010
    Fairlawn, Ohio
    I deal with this question all the time from clients. I tell them:

    1. Just because others do it without being caught does not mean you will not be caught.

    2. Being compliant does not mean that you will lose your conversions. Having a privacy policy and terms of service makes good business sense and these documents can be written in a positive voice that will give you credibility with the client and could mean more conversions.

    3. Even if your conversions do go down, you have better conversions and far fewer charge backs.
    Andrew M. Jaffe | [EMAIL=""]Email Me[/EMAIL]
    Attorney at Law
    330-666-5026 [url][/url]

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