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  1. #1
    ABW Ambassador
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    Hi, All!

    Would anyone care to explain in basic terms what clickstream/data mining applications are?

    I've seen a lot of posts complaining about them
    but I don't understand what they do or how they affect affiliates.

    Thank you for you input!

    RadarCat
    http://www.os2warplinks.com

  2. #2
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    In a simple explaination: They perform autopsies on live shoppers.
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  3. #3
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    Thanks, EcomCity.com.!

    Very succinct!

    It sounds to me like affiliates would be better off without clickstream/data mining applications.

    How can you tell if you are being "clickstreamed" or "data mined"?
    Are there applications for webmasters to use to detect these things?

    RadarCat
    http://www.os2warplinks.com

  4. #4
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    That is 100% wrong.

    Radarcat. Lets say you purchase some adsense clicks, do you want to know what happens to those people you are paying for? Are they converting? Are they leaving your page after one view? Are they instead going to your links section and leaving there? You get a surge in traffic, where is it coming from? Are you profiting form it or losing because they aren't converting?

    If you like to drive down the street with your eyes closed, then by all means, remain ignorant of the data your site can provide. But if you would like to avoid crashes, and look for tendencies, problems, issues, or just see what your ROI is, then you need to mine that data from your site in some manner. Be it from analyzing logs, to capturing clickstream data in real time.

    Chet

  5. #5
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    I've not seen *ANY* proof of any adverse effects caused, only conjecture.
    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

  6. #6
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    Thank you Haiko, Chez Noir, and EcomCity.com for
    taking the time for your posts.

    You have given me some very good food for thought!!!

    I can definitely see Chez Noir's point of view if data mining code is properly written.

    I would think if anyone had heard something
    dubious that Haiko would know.

    I think EcomCity's point of view should be taken into consideration when one considers the
    inevitable occurrence of the dark side of human nature.

    Thanks, again!!!

    RadarCat
    http://www.os2warplinks.com

  7. #7
    Full Member
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    Haiko,

    You are always looking for PROOF...86 or better I would think.

    But, suppose you heard the rumor 'Genghis Khan is coming."

    You send out proof seekers, they never comeback.

    No proof...two weeks later Genghis knocks on your door.

    Proof positive...5 minutes later you and your family are dead because you needed proof.

    There is a Wall Street adage - Buy the rumor, sell the news.

    Whenever money is involved, that is usually the best way to go...

    In court, it's your innocent until proven guilty, in business your guilty until proven innocent.

    Deception is a very good survival skill.

    You can plead 'we're not doing anything wrong' til you are blue in the face...but when change happens for the worst, you know it.

    You may not be able to pinpoint the exact cause as you would like, but you know it's located somewhere in the ball park.

    CJ merchants were converting at a 1 in 50 to 75 ratio for over 2 years.

    As soon as Valueclick buys them they go to 1 in 300 to 350.

    I can see fluctuating to maybe 1 in 150 or so as a function of the economy but not change which amounts to over 500%.

    I haven't changed anyting I was doing...same keywords, same traffic from the same places.

    Only thing that has happened is that the merchants have stopped converting at even more than a factor of one from what they were doing on a consistent basis month after month for 2 plus years.

    Now it may not be the data mining junk that's the real factor, but it surely is someting on their end.

    I really don't care what it is...it's costing me money in time and PPC expense.

    They either fix it or get a new chump to try to shaft.

    The real problem with your take on everything is you think, there is a non-monetary solution to the problems.

    There isn't...he who pays the gold makes the rules.

    If merchants want to deal with CJ, have at it.
    They will just be wasting money in the long run.

    In the end, if the affiliates do not make money neither will the merchants.

  8. #8
    ABW Ambassador
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    Quote by Jersey Jean:

    "You may not be able to pinpoint the exact cause as you would like, but you know it's located somewhere in the ball park.

    CJ merchants were converting at a 1 in 50 to 75 ratio for over 2 years.

    As soon as Valueclick buys them they go to 1 in 300 to 350.

    I can see fluctuating to maybe 1 in 150 or so as a function of the economy but not change which amounts to over 500%.

    I haven't changed anyting I was doing...same keywords, same traffic from the same places."

    Hhhhhmmmmmmmmmmm!

    "As soon as Valueclick buys them . . ."


    Jersey Jean, This does seem to be beyond statistical probability. .

    RadarCat
    http://www.os2warplinks.com

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