Results 1 to 15 of 15
  1. #1
    ABW Ambassador
    Join Date
    January 18th, 2005
    Location
    Nunya, Business
    Posts
    23,684
    Anybody know how to do it and explain it very easily? I know it's something with {keyword:term} something like that.

    I guess the way it works you make an ad and have keywords for the ad. When someone searches for one of the keywords in the list, it shows in the title. Something along that line i think. Thanks for any help.

  2. #2
    Moderator MichaelColey's Avatar
    Join Date
    January 18th, 2005
    Location
    Mansfield, TX
    Posts
    16,232
    You can do it four different ways:

    {keyword:alternate text}
    {Keyword:Alternate text}
    {KeyWord:Alternate Text}
    {KEYWORD:ALTERNATE TEXT}

    Keep in mind that you still have to meet relevancy and size restrictions. If you don't meet the size restrictions for some keywords, the "alternate text" will be used instead. If even one keyword would cause the text to not meet their guidelines (mispellings, copyright, ALL CAPS, promotional words, etc.), the entire ad will be rejected.

    The keywords that get inserted are your keywords, not the search keywords. For instance, if your keywords are "Blue Widgets" and they search for "Great Blue Widgets", it'll insert "Blue Widgets".
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  3. #3
    ABW Ambassador
    Join Date
    January 18th, 2005
    Location
    Nunya, Business
    Posts
    23,684
    Ok, thanks for the reply, just to make sure i got it.

    Let's say this is my ad:

    Discount Electronics. - title
    Televisions, receivers, mp3 players,
    dvd changers and much more.
    www.myurl.com

    my keywords would be something like
    "JVC HD DVD changer"
    "Sony Mavica"
    I would keep them all under 25 characters since i think that is the character limit in the title.

    So i put this in the title spot: {keyword:alternate text}

    So if one on my keywords were searched that would show in the title and from above Discount Electronics would show if one of my keywords were too long or some other problem?

  4. #4
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    550
    Is this an undocumented feature?

    News to me!

    Makes me wonder what else I'm missing

  5. #5
    ABW Ambassador
    Join Date
    January 18th, 2005
    Location
    Nunya, Business
    Posts
    23,684
    I think so. I looked and didn't see it in the Adwords help section. I've seen it talked about in various forums and figured i would give it a try. CTR and conversions should go up.

  6. #6
    ABW Ambassador
    Join Date
    January 18th, 2005
    Location
    Nunya, Business
    Posts
    23,684
    Cool, it works.

  7. #7
    Moderator MichaelColey's Avatar
    Join Date
    January 18th, 2005
    Location
    Mansfield, TX
    Posts
    16,232
    You would want to do something like this:

    {KeyWord: Discount Electronics}
    Televisions, receivers, mp3 players,
    dvd changers and much more.
    www.myurl.com

    It your keywords that they searched for fit, it would use them. Otherwise, it would use "Discount Electronics". If your keyword was "mp3 player" and they searched for "software mp3 player", it would use "Mp3 Player" for the title.
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  8. #8
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    550
    Do you know if you can do this in the ACTUAL URL LINE (not display URL) something like this:

    http://mywebsite.com/search.php?q={keyword}

    That way you can actually have the keyword come through to your site as well?

  9. #9
    Full Member
    Join Date
    January 18th, 2005
    Posts
    379
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Originally posted by Andrew@CandlePeople.com:
    Do you know if you can do this in the ACTUAL URL LINE (not display URL) something like this:
    <HR></BLOCKQUOTE>

    I don't think so. In this case I would use the "batch add" feature like this:
    keyword1 ** 0.05 ** http://mywebsite.com/search.php?q=keyword1
    keyword2** 0.05 **http://mywebsite.com/search.php?q=keyword2
    keyword3** 0.05 ** http://mywebsite.com/search.php?q=keyword3

  10. #10
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    550
    Actually, it works

    WOW! Adwords rocks

  11. #11
    Newbie johnmcowen's Avatar
    Join Date
    January 18th, 2005
    Location
    Massachusetts
    Posts
    33
    Andy,

    Did you make it work for the URLs as well?

    Does this work?

    http://mywebsite.com/search.php?q={keyword}

    Thanks! JM

  12. #12
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    550
    Yep, the {keyword} in the link URL actually worked

    Title: {keyword} works
    Desc1: {keyword} works
    Desc2: {keyword} works
    Display URL: unknown (haven't tested)
    Actual URL: {keyword} works

    WAHOO!

  13. #13
    Full Member Gjenvick-Gjønvik's Avatar
    Join Date
    January 18th, 2005
    Location
    Atlanta
    Posts
    229
    Thanks Andrew et al - This is way cool! On the first day, the early returns are double to triple or more of the normal click-through rates I had been getting.
    Wish I had discovered that a few months ago. Oh well, learned something new that will definetly help in the future.

  14. #14
    Full Member Gjenvick-Gjønvik's Avatar
    Join Date
    January 18th, 2005
    Location
    Atlanta
    Posts
    229
    Spoke too soon. Google pulled all of my Keyword based ads for Ad Issue(s): Incorrect Keyword Insertion. I don't even know how to correct them.

    SUGGESTIONS:
    -&gt; Ad Text: Your ad contains text automatically generated through the
    keyword insertion tool. This text does not meet our Editorial
    Guidelines. Please check that the following is true for the ads for
    which you wish to use the keyword insertion tool:

    * Your keywords meet our content requirements such that they are
    relevant and do not contain adult language.

    * You have used the correct format and designated alternate ad text.
    You can set default ad text by including it after a colon within the
    keyword insertion brackets. For example, {Keyword:Your Default Ad
    Text}. If any of your keywords do not meet our character limits, your
    default ad text will be inserted in order to meet the character limit
    for each line.

    * Your keywords meet the ad requirements stated in our Editorial
    Guidelines. Please refer to the AdWords Editorial Guidelines at:
    https://adwords.google.com/select/guidelines.html

    Boy, what a mess. My keyword typically go to a specific landing page associated with the keyword for example "green apple widgets" would go to a page displaying Green Apple Widgets products. so if they type in a keyword. Buy Green Apple Widgets... I just don't understand the problem I've created. Or perhaps it is only one offending keyword.

    I've sent off a request for them to explain with an example how they would suggest correcting the problem. Uff Da!

    I don't use any brand name PPC - they are all generic words with no offensive language in the keywords (can't say how people search for lingerie but it's possible that all lingerie search may not come up clear of language problems). Below is an actual example of an ad that got pulled:

    AD TEXT:

    {KeyWord: Lingerie Intimate Apparel}
    Fashionable intimate apparel and
    tasteful lingerie and swimwear
    www.lingerie-city.com

    Ad Status: Suspended - Pending Revision
    Ad Issue(s): Incorrect Keyword Insertion

  15. #15
    Full Member Gjenvick-Gjønvik's Avatar
    Join Date
    January 18th, 2005
    Location
    Atlanta
    Posts
    229
    Adwords all better

    The word from Google

    KEYWORD INSERTION:

    You can use our keyword insertion tool to automatically populate a search
    term from your keyword list into your ad text. This tool automates the ad
    text creation process and minimizes the manual edits required to create
    unique ad text for accounts with large amounts of keywords.

    Please use keyword insertion with the requirements detailed below. If your
    ad(s) and/or keyword(s) are not in compliance with all requirements, they
    will be disapproved.

    KEYWORD INSERTION

    Place {squiggly brackets} around one of the following, as shown, into your
    ad text:

    {Keyword: Default Ad Text Here} Spacing after : can be eliminated
    {KeyWord: Default Ad Text Here}
    {keyword: Default Ad Text Here}

    SPECIFICATIONS

    - Default Ad Text: You must include default ad text in case your keyword
    exceeds ad text character limits. If you do not include default ad text,
    and your keyword exceeds character limits, your ad(s) and/or keyword(s)
    will be disapproved. The default ad text you choose must be 15 characters
    or less for the title and 25 characters or less for the description line.

    - Editorial Guidelines: Ad text using this tool is still subject to our
    Editorial Guidelines (http://adwords.google.com/select/guidelines.html).
    Therefore, if your inserted keywords are not in compliance, your ad(s)
    and/or keyword(s) will be disapproved.

    - Character Limits: If an inserted keyword makes your ad text exceed the
    character limit and you have not included default ad text, your ad(s)
    and/or keyword(s) will be disapproved. Please be sure that the final ad
    text (including inserted keywords) does not exceed the character limits
    for each line (1st line = 25; 2nd line = 35; 3rd line = 35).

    EXAMPLE


    Ad text created:

    {KeyWord: See the Amazon} &lt;- 'Keyword' shown with initial capitalization
    Gorgeous vacations for the
    entire family; try us out!
    theamazonjungle.com

    Ad text seen on keyword: amazon jungle

    Amazon Jungle &lt;- Keyword shown with initial capitalization
    Gorgeous vacations for the
    entire family; try us out!
    amazonjungle.com

    Ad text seen on keyword: travel to the amazon jungle (27 characters)

    See the Amazon&lt;- Keyword too long, default ad text shown
    Gorgeous vacations for the
    entire family; try us out!
    theamazonjungle.com

  16. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Featured: Exact Match Titles or long titles
    By 9245af in forum Building Traffic, Newsletters & Advertising
    Replies: 18
    Last Post: January 5th, 2015, 06:38 AM
  2. Dynamic adwords ad
    By dak142 in forum Search Engine Optimization
    Replies: 2
    Last Post: February 6th, 2006, 07:44 AM
  3. Mod Rewrite and Dynamic Titles
    By barb45684 in forum Cusimano.com Scripts
    Replies: 6
    Last Post: June 27th, 2005, 02:29 PM
  4. dynamic titles
    By tamborinegal in forum Programming / Datafeeds / Tools
    Replies: 10
    Last Post: February 8th, 2004, 11:27 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •