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  1. #1
    Newbie
    Join Date
    May 17th, 2010
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    Miami, FL
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    Hotel Affiliate Programs -- Brand vs Aggregator?
    I've been testing some and researching some hotel affiliate offers -- one of the most saturated industries in the online space, no question.

    I was wondering what some of our affiliate colleagues, who have experience in the vertical thought of the dilemma of partnering directly with a brand's affiliate program (ex -- Best Western, Marriot, etc) vs an aggregator's program (ie -- EAN, Priceline, Skyscanner.net ).

    Do you have a preference?
    What are the benefits or drawbacks of each?
    Has anyone been able to publish a white label performance site working directly with the brand, rather than with Expedia, Travelocity, etc?

    Let's hear your thoughts.


  2. #2
    Beachy Bill's Avatar
    Join Date
    November 20th, 2005
    Posts
    8,266
    I've been a hotels affiliate for over ten years - and always made more with consolidators than direct. There is so much competition today - even with the brands' own marketing efforts that it's not as good as it used to be. However, we still do several thousand room-nights per year - with about 50% of that being booked/consumed in June/July/August. But, even as "crowded" as it is - there is still plenty of room in the market.

    <begin shameless plug> Now we've actually begun our own aff program - and offer a flat rate payment, with no waiting and no cancellation worries. </end shameless plug>
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
    Cute Personal Checks and Business Checks
    If you are too busy to laugh you are too busy.

  3. #3
    http and a telephoto
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    January 18th, 2005
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    NYC
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    17,708
    Moved out of Affiliate Voice forum.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  4. #4
    Newbie
    Join Date
    May 17th, 2010
    Location
    Miami, FL
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    Hi Bill,

    thanks for your thoughts.
    I sent you a message through bookable.com, to hear more about what you're doing.

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