Results 1 to 4 of 4
  1. #1
    Join Date
    May 17th, 2010
    Miami, FL
    Hotel Affiliate Programs -- Brand vs Aggregator?
    I've been testing some and researching some hotel affiliate offers -- one of the most saturated industries in the online space, no question.

    I was wondering what some of our affiliate colleagues, who have experience in the vertical thought of the dilemma of partnering directly with a brand's affiliate program (ex -- Best Western, Marriot, etc) vs an aggregator's program (ie -- EAN, Priceline, ).

    Do you have a preference?
    What are the benefits or drawbacks of each?
    Has anyone been able to publish a white label performance site working directly with the brand, rather than with Expedia, Travelocity, etc?

    Let's hear your thoughts.

  2. #2
    Beachy Bill's Avatar
    Join Date
    November 20th, 2005
    I've been a hotels affiliate for over ten years - and always made more with consolidators than direct. There is so much competition today - even with the brands' own marketing efforts that it's not as good as it used to be. However, we still do several thousand room-nights per year - with about 50% of that being booked/consumed in June/July/August. But, even as "crowded" as it is - there is still plenty of room in the market.

    <begin shameless plug> Now we've actually begun our own aff program - and offer a flat rate payment, with no waiting and no cancellation worries. </end shameless plug>
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
    Cute Personal Checks and Business Checks
    If you are too busy to laugh you are too busy.

  3. #3
    http and a telephoto
    Join Date
    January 18th, 2005
    Moved out of Affiliate Voice forum.
    Deborah Carney

  4. #4
    Join Date
    May 17th, 2010
    Miami, FL
    Hi Bill,

    thanks for your thoughts.
    I sent you a message through, to hear more about what you're doing.

  5. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Opening offer for Hard Rock Hotel Ibiza - Palladium Hotel Group
    By AffiliRed Platform in forum AffiliRed
    Replies: 0
    Last Post: January 23rd, 2014, 02:44 AM
  2. Which affiliate aggregator do you use?
    By ZippyChick in forum Midnight Cafe'
    Replies: 2
    Last Post: May 20th, 2012, 08:05 AM
  3. Replies: 1
    Last Post: May 10th, 2011, 11:12 AM
  4. So...What's wrong with hotel affiliate programs?
    By Bill in forum Midnight Cafe'
    Replies: 13
    Last Post: March 28th, 2010, 08:21 AM
  5. New Affiliate - Using web2.0 and social aggregator technologies
    By dexepher in forum Introduce Yourself
    Replies: 2
    Last Post: October 28th, 2009, 02:04 PM

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts