Google new Search Engine guide
Here is the link to the uopdated Google search engine guide. Lots of great imnfo for the seo's out there.
Google SE guide. right click and save as so you can download it to your computer for future reference.
Here is the table of contents for the SEO starter guide:
Create unique, accurate page titles
Make use of the "description" meta tag
Improving Site Structure
Improve the structure of your URLs
Make your site easier to navigate
Offer quality content and services
Write better anchor text
Optimize your use of images
Use heading tags appropriately
Dealing with Crawlers
Make effective use of robots.txt
Be aware of rel="nofollow" for links
A Warning to new SEOs or Web Developers
The updated version of the SEO starter guide's main function is to lead you in the right direction but does not tell you how to implement all the SEO work that needs to be done. If a new or novice web developer uses the guide they will still have to do their research into implementing some of the starter guide suggestions.