In the latest issue of FeedFront Magazine, Karen Varecka of the buy.at US team discusses how to increase CTR (click through rate) and quality score, while lowering CPCs (cost per click) by using four key targeting tactics and search terms:
- Geo Modified
- Internet Protocol (IP) Targeted
- Zip Codes
Read her article, “Demystifying Local Search Campaign Setups” here, or on page 14 in your hard copy of the magazine.