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Thread: PPC Affiliates: Tips for Enhancing Local Search Campaigns

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    ABW Ambassador Amy Ely's Avatar
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    Thumbs up PPC Affiliates: Tips for Enhancing Local Search Campaigns
    In the latest issue of FeedFront Magazine, Karen Varecka of the buy.at US team discusses how to increase CTR (click through rate) and quality score, while lowering CPCs (cost per click) by using four key targeting tactics and search terms:
    1. Geo Modified
    2. Internet Protocol (IP) Targeted
    3. Zip Codes
    4. Neighborhoods

    Read her article, “Demystifying Local Search Campaign Setups” here, or on page 14 in your hard copy of the magazine.

    -Amy
    Last edited by Amy Ely; October 6th, 2010 at 04:44 PM.

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