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  1. #1
    ABW Ambassador mailman's Avatar
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    Question Impressions - Clicks - Sales
    Maybe someone could clarify this for me. Do impressions mean visitors viewing your site? Clicks mean someone has visited a Merchant? Of course a sale is a sale. I was looking at my report at a network and wasn't quite sure.
    Last edited by mailman; October 12th, 2010 at 01:39 PM. Reason: spelling

  2. #2
    ABW Ambassador 2busy's Avatar
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    That is what it is supposed to mean but on some networks they count bot clicks with no impressions so they don't always match up right - it can show hundreds of clicks on just a few impressions. Some of what you see depends on the network.

  3. #3
    ABW Ambassador mailman's Avatar
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    Thanks 2busy

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