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  1. #1
    Newbie limpylegs's Avatar
    Join Date
    October 25th, 2009
    Northern Virginia
    deep linking and conversion rate?c
    can somebody please explain what these two terms mean? i see them floating around the board quite a bit and tried doing a search for it but couldn't seem to find a direct answer

  2. #2
    Moderator MichaelColey's Avatar
    Join Date
    January 18th, 2005
    Mansfield, TX
    Deep Linking = Linking to specific pages (often product pages), deep within a site, that are much more relevant to what your visitors would be interested in (as opposed to just linking to the home page). For instance, if you have a page about fixing a busted iPhone 4 screen, linking directly to a repair kit rather than to the home page of a store that sells a repair kit.

    Conversion Ratio = What percent of visitors place an order. If you send 100 clicks to a merchant and 5 people buy, you have a 5% conversion ratio.

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