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  1. #1
    MasterMike HardwareGeek's Avatar
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    http://news.com.com/Geico+gets+green...?tag=nefd.lede

    Just read the above article and it made me wonder if google will make a list of keywords that can't be bid on.

  2. #2
    Defender of Truth, Justice and the Affiliate Way
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    If they lose the case. Google also used WhenU's win in the U-Haul as their point in case. Geico cited the 1800Contacts vs WhenU for theirs.

    Just goes to show the implications these cases can and most likely will have. A very good reason why due consideration should be given with all the talk about suits being filed.

  3. #3
    Affiliate Manager PetsWarehouse.com's Avatar
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    That's great news!

    Also are you aware that in the Geico case an amicus brief was filed in support of Geico by Coldwater creek and LL Bean so Google & Overture can look foward to hearing from those companies in the near future.
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  4. #4
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    Be nice to see this one come down in favor of Geiko. The trademark/brand name + incent SE spammers will have to go find a job flipping burgers. The judges will look directly at the PPCSE admin screens and see the abusers take conscious steps to target trademark words to hijack SE traffic. Overture with their BHO partnerships get a double whammy as those Trademarks trigger the search bar theftware folks.
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  5. #5
    Affiliate Manager PetsWarehouse.com's Avatar
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    Reading the decision---

    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> "defendants used plaintiff's protected marks in commerce" <HR></BLOCKQUOTE>

    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> Where keyword placement of...advertising is being sold, the portals and search engines are taking advantage of the drawing power and goodwill of these famous Marks" <HR></BLOCKQUOTE>

    In the Playboy v Netscape case when that court reached the same conclusion Netscape settled.

    Perhaps that will happen here, perhaps Goggle will change their TOS?????
    Bob Pets Warehouse
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