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  1. #1
    ABW Ambassador phillyburbs's Avatar
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    OK, I know most folks don't give a about content sites, but there's some great information about advertising behavior, too.

    Eye Trac study

  2. #2
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    >How people read news sites

    drudgereport.com STATS:

    VISITS TO DRUDGE 9/08/04
    010,510,625 IN PAST 24 HOURS
    253,372,004 IN PAST 31 DAYS
    2,758,452,736 IN PAST YEAR

  3. #3
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    Karl, you should write a piece on how people misread thread titles. I read it the same as I believe Adam Ward did: "How many people read news sites," not "How People read news sites."

    I tried reading the article but found my eyes were bouncing all over the screen. I did pick up on the item about smaller text getting more attention, though.

    I wonder how this translates to print media? It would be interesting to test groups of experienced web users and groups of new users only who approach the medium after a lifetime of viewing printed info only.

    Our page and writing structure would seem to make us naturally focus initially on the upper left corner before wandering off. I think the results might be different if the test subjects were from cultures with different page and writing structures.

    Wayne

  4. #4
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    Karl, cool link. I was putting announcements on the upper right, reserving the upper left as the search area - time to change that.

    Adam, huh?

    Chet

  5. #5
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    NorthernStudio
    te he
    that is exactly what I did
    me dumb

  6. #6
    ABW Ambassador phillyburbs's Avatar
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    Wayne:

    Actually, this study is an extension of the original Poynter Eye Trac study that focused on newspaper reading. As a newspaper designer, that research really changed the way I did my job. This new study may be a step in that direction, too.

    Adam, sorry for the confusion!

  7. #7
    ABW Ambassador Paul_Ward's Avatar
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Originally posted by NorthernStudio:
    I wonder how this translates to print media? It would be interesting to test groups of experienced web users and groups of new users only who approach the medium after a lifetime of viewing printed info only. <HR></BLOCKQUOTE>

    I find that when I've spent a long time reading online and then pick up a book to read I really have to concentrate to read the words in order. I tend to read the first sentence and then flit around the page looking for keywords. After 2-3 pages I've got my eyes under control again.

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