Results 1 to 14 of 14
September 8th, 2004, 10:37 AM #1
September 8th, 2004, 11:02 AM #2
Thanks for this informative AD marketing gauge info Karl! I am studying & outlining a new restructure of our advertising methods. This info will be very useful.
September 8th, 2004, 01:30 PM #3
Very interesting article thanks for posting it!
In regards to the below comments on Interstitials, I've never used them and this surprises me. Does anyone out there use Interstitials? How do they work for you? Thanks for any comments!!
"What is surprising, however, is that consumers seem much more tolerant to ads such as Interstitials (ads that pop in-between web pages) than they are to Pop-ups or even Pop-unders, which are at the bottom of the list. It may be that consumers are more willing to tolerate advertisements when they are perceived to be around or in between content as opposed to feeling that the content is being blocked by the ads. It is a subtle, but perhaps significant perceptual difference that impacts consumers' acceptance of the formats."Travelin' Man
"If you don't know where you are going, any road will lead you there." -- unknown
September 8th, 2004, 03:10 PM #4
- Join Date
- January 18th, 2005
I am surprised how low the rectangle ad ranks. Maybe they included even the super sized ones? because the cnet style ones are not so bad once you know a site has them.
September 8th, 2004, 04:51 PM #5
September 9th, 2004, 05:38 PM #6
Good Article Karl. I research this stuff all the time.Luke
Have you promoted your brand name today?
September 9th, 2004, 06:26 PM #7
- Join Date
- January 18th, 2005
Yeah I loathe the ones with the audio - music in the background type things. That's probably why I surf with my speakers off.
September 9th, 2004, 08:39 PM #8
Great article karl
> Good Article Karl. I research this stuff all the time.
> It may be that consumers are more willing to tolerate advertisements when they are perceived to be around or in between content
Very true with the whole article
September 10th, 2004, 06:08 AM #9
<BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Thanks Carl Interesting read but I don't agree with it much. If I am on a website that has an audio or even visual movement at all I click off it as if it were onfire. <HR></BLOCKQUOTE>
nyfalcon: That's because, as I have pointed out many times at ABW, you (and the rest of us) are NOT typical Internet users. That's what makes research like this so valuable. It takes "regular" people - the people you & I are trying to reach - and figures out what makes them happy online.
September 10th, 2004, 08:46 AM #10
I think you're absolutely right Karl. Its hard to step back from all of this sometimes, and information like this is really valuable. Thanks for sharing it with us!
September 12th, 2004, 07:41 AM #11
I always had thought that interstitials would be even worse than popups, irritation-wise (I know *I* hate 'em worse!), but it seems that the survey respondents think they're not too obnoxious...There is no knowledge that is not power. ~Hemingway
September 12th, 2004, 08:35 AM #12
consider what kind of chart that is and that the red bar is wider for the turn-offs.
doesn't look to me like interstitials are very popular: the red outweighs the green by a lot.
September 12th, 2004, 04:51 PM #13
Yup, good article indeed. Intersitials have been growing in popularity for this very reason, it is not seen as much of an annoyance as popups. It is sort of in your face but users seem to be tolerating this form of advertising, especially when the interstitial has a note indicating, it's an ad.
Good read. Even for the stat geeks.
September 13th, 2004, 12:06 AM #14
I think they should have made it more clear that obviously the people polled hate all ads. Knowing this they could have eliminated the negative side of the poll and posted easier to understand data.
Right now you have to consider the size of four extra fields on top of the negative field. I am interested in tolerance more than how much they like an ad. Will they tolerate an ad? We always here complaints about popups but they make money because people tolerate them to some degree. How many people will tolerate a banner? Will they leave the page if it has one? Will they tollerate an inbetween pages ad?