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November 15th, 2010, 10:14 AM #1IR Article: Deal Vouchers = Great Last Minute Holiday Gift
Unlike traditional online retailers who have a drop-dead date for Christmas delivery, Groupon purchases are fulfilled immediately. Buy one, stuff it in an envelope, and voila! Insta-present! Perfect for serial procrastinators and last minute gift-giver emergencies.
Here are some stats from an article that came out in Internet Retailer:
- 88% of consumers say they plan to use, or would consider using, a daily deal site for their holiday shopping.
- 91% say they would appreciate receiving a voucher from a daily deal site as a gift.
It also provides a great breakdown of customers' category preferences from deal-a-day sites for the holidays:
Events and activities, 30%
Health and beauty services, 23%
Here's a link to the article, sure, it mentions our competitors. Life wouldn't be fun if there wasn't any competition.
November 15th, 2010, 10:44 AM #2
I'll second what Carolyn mentioned above. Last year, my mom's first Groupon purchase (and I was already working here) was 2 Groupon's purchased on Christmas Day-no joke. She interrupted unwrapping presents to ask if it was a good deal, conversation as follows:
"Julia-should I buy this Groupon?"
"I don't know, what is it?"
"$25 for $50 at an Italian restaurant, is it a good deal?"
"Mom, it's 50% off, and we're featuring it. Are you saying we feature bad deals?" I roll my eyes in contempt.
"Well-uh-um" she stutters.
"I guess you'd better buy two, to make up for your blasphemy!" We all laugh and read the deal writeup, at which point I buy one for myself too, totaling 3 Groupons to a fab Italian restaurant with homemade pasta... Yummy. Ended up giving 2 as gifts that day to our relatives! Quick gift problem solved.Julia Kozuck-Hochstein
Head of Affiliate Marketing- Zoro.com
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