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  1. #1
    Join Date
    November 23rd, 2010
    Help with assumptions
    Hi All,
    Great forum - glad that I found it

    I am in the process of building out a new coupon/deal site and am having issues with the business model.
    I think I am ok with some basic traffic projections, but any thoughts on what I should use for a conversion rate? (what % of visitors to my site will ultimately convert for one of my merchants, bringing me a commission)

    I realize that there are a lot of other factors (content. . .) but just need some general range to plug in to my model

    Any help is greatly appreciated!

  2. #2
    Moderator MichaelColey's Avatar
    Join Date
    January 18th, 2005
    Mansfield, TX
    2-5% is probably pretty reasonable if you do a good job with the site.
    Michael Coley
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

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