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  1. #1
    ABW Ambassador Vrindavan's Avatar
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    Question Do you unsubscribe merchant newsletters ?
    Do you unsubscribe / opt out merchant email newsletters ?

    This question is for affiliates who work for a large volume of merchants at the same time.

    It is to the point that you will not have time to look at them one by one.

    Would you choose to delete them one by one when they reach your mailbox or simply unsubscribe them ?

    I think every affiliate will feel fresh and energetic in the morning if they see their mailbox is within a manageable size/volume.
    Last edited by Vrindavan; November 24th, 2010 at 01:47 AM.

  2. #2
    Affiliate Manager affilorama's Avatar
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    I do not. This is because I get updates in the newsletters, aside from the fluff if any.

    Yes, it can take a lot of time to go through everything but I make time for it. This way I can be sure that I am not missing any important news about the products I am promoting.
    Michelle
    Affilorama Group Ltd
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  3. #3
    Affiliate Manager Chris D's Avatar
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    I have a special mail box for all these letters. I do not delete them. Of course I do read some newletters more than other. I know who sends quality and who does not.

  4. #4
    What's the word? Rhia7's Avatar
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    Don't unsubscribe or opt-out instead open up a Gmail account and forward affiliate mail to the Gmail account.

    Most of my affiliate mail goes to 3 email accounts: the account with my domain name that some networks insisted upon then the email is sent to my main POP3 address and it is simultaneously sent to a Gmail address.

    My GAN affiliate mail only goes to the Gmail address specifically created for GAN when GAN insisted that I do so.

    I have been approved by many merchants and I am glad to get the email even if I don't have the time to read each one.
    Gmail can really help here.
    Gmail has the capability for you to indicate which emails are important to you and which should take priority in your gmail box -- the rest remain in gmail for as long as you'd like them to remain.

    Gmail has a search box that works well in terms of retrieving emails on specific topics. The search can search the subject headers and the body of the email message. So if you decide to shift on another merchant and/or items[s] that you would like to sell, Gmail can retrieve those specific affiliate messages.

    Using Gmail along with your POP3 or other email system is great
    Last edited by Rhia7; November 24th, 2010 at 03:02 AM.
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  5. #5
    The Seal of Aproval rematt's Avatar
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    Quote Originally Posted by Vrindavan View Post
    Do you unsubscribe / opt out merchant email newsletters ?
    Not initially. As others have said, most/many/a lot/some merchant e-mails contain program and promotion information that I need to know about. Unfortunately some merchant e-mails are a total waste of digital ink. Those I learn to avoid.

    Here are a few rules for merchant e-mails.

    -rematt
    Last edited by rematt; November 24th, 2010 at 09:31 AM.
    "I know that you believe you understand what you think I said, but I'm not sure you realize that what you heard is not what I meant." - Richard Nixon

  6. #6
    Moderator MichaelColey's Avatar
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    I don't unsubscribe, but I seldom read them. (It'll take a pretty compelling subject line for me to even open most of them.) It's nice to have them in the archives if I need to search for something later.

    I do have some that I have filters set up to automatically delete, because a few AMs seem to think it's okay to send a multi-megabyte attachment with their weekly newsletter.
    Michael Coley
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  7. #7
    ABW Ambassador CathyM's Avatar
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    I sometimes opt out of the ones that send daily emails. They really get to be too much.

  8. #8
    Outsourced Program Manager HootJaxon's Avatar
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    I have been pondering about this for a while now. I am aware that affiliates get a ton of emails and newsletters from merchants on a daily basis, but how often do they actually get read? I try to keep the newsletters that I send out informative, to the point and without much fluff. That would be my preference when I get newsletters.

    What makes a good/bad newsletter in your opinion?
    Jaxon Lam
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  9. #9
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    Quote Originally Posted by Jaxon AIM Group View Post
    I have been pondering about this for a while now. I am aware that affiliates get a ton of emails and newsletters from merchants on a daily basis, but how often do they actually get read? I try to keep the newsletters that I send out informative, to the point and without much fluff. That would be my preference when I get newsletters.

    What makes a good/bad newsletter in your opinion?
    In my case, I read them rarely. The ones I tend to read are those that are:

    1. Sent out infrequently, and
    2. Are one of my primary merchants (I have only a few of these), and
    3. Involve changes in terms/conditions/etc...

    I guess if I was running a more sales oriented site or, in particular, a coupon site, my view might be different. But unless a newsletter contains info regarding changes in terms/conditions, I'm not especially interested. So the emails are deleted and are unread.

  10. #10
    ABW Ambassador Vrindavan's Avatar
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    >> I guess if I was running a more sales oriented site or, in particular, a coupon site, my view might be different. But un


    but too often merchants made mistakes on the promotional info or affiliate link attached, so i am hesitant to copy and paste any info from email newsletter. Another reason not reading them at all is the best policy.

    >> 1. Sent out infrequently, and

    yes, this will increase the readership
    Last edited by Vrindavan; November 27th, 2010 at 09:27 PM.

  11. #11
    What's the word? Rhia7's Avatar
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    Quote Originally Posted by MichaelColey View Post
    It's nice to have them in the archives if I need to search for something later.
    That's where a service like Gmail comes in handy.
    Also my POP3 can't read the messages written in html but I can see everything clearly in the Gmail account.
    ~Rhia7 -- Remember the 7
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  12. #12
    Outsourced Program Manager HootJaxon's Avatar
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    Hi Vrindavan,

    We try to only send out newsletters once a month for our programs. Would you consider that to be too frequent or just the right amount?

    I would like to make our newsletters as useful for our affiliates as possible, and I really appreciate all the feedback.

    Quote Originally Posted by Vrindavan View Post
    >>
    >> 1. Sent out infrequently, and

    yes, this will increase the readership
    Jaxon Lam
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  13. #13
    ABW Ambassador Vrindavan's Avatar
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    once a month is fine.

    I notice Linkshare "get Link area" has plenty of space for merchants to put current news, changes, promotion and links there. A unique feature for Linkshare Network.

    So affiliates can read news when they pull new links direct from LS interface.

  14. #14
    ABW Ambassador simcat's Avatar
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    I have a ton of merchants, but it takes me only several seconds to scan/delete each one - looking for something valuable. Maybe 10 min. to do 50 of 'em.

    So I try to read most of them, the ones who send lots of worthless fluff...opt-out.

  15. #15
    The Seal of Aproval rematt's Avatar
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    Quote Originally Posted by Jaxon AIM Group View Post
    We try to only send out newsletters once a month for our programs. Would you consider that to be too frequent or just the right amount? I would like to make our newsletters as useful for our affiliates as possible, and I really appreciate all the feedback.
    Frequency is less relevant than content. I had a merchant (fortunately they closed their program) that sent out a newsletter monthly. The problem was that the only thing that changed from newsletter to newsletter was the subject and the first line of the e-mail (which matched the subject). The merchant could have made their newsletter infinitely more useful by including information on their top sellers for the previous month, or by including links to their newest creatives. Instead the merchant chose to send the same stale overview of their program along with the same stale text links that they sent the month before, and the month before that, and the month .... you get the picture.

    The only thing that dictates whether newsletter frequency is excessive, is content. If you have nothing to say, then an annual newsletter is probably too much. If you have useful/actionable data that can help me to improve my business, you can e-mail me every day.

    -rematt
    "I know that you believe you understand what you think I said, but I'm not sure you realize that what you heard is not what I meant." - Richard Nixon

  16. #16
    Moderator MichaelColey's Avatar
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    Quote Originally Posted by rematt View Post
    Frequency is less relevant than content.
    +1 Monthly is too frequent if you have nothing new to say. Weekly is too infrequent (although this is much more rare) if you miss something timely between newsletters.
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  17. #17
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    Quote Originally Posted by Vrindavan View Post
    Do you unsubscribe / opt out merchant email newsletters ?

    This question is for affiliates who work for a large volume of merchants at the same time.

    It is to the point that you will not have time to look at them one by one.

    Would you choose to delete them one by one when they reach your mailbox or simply unsubscribe them ?

    I think every affiliate will feel fresh and energetic in the morning if they see their mailbox is within a manageable size/volume.
    Depends on the merchant

    TigerDirect when they send out they send about 5 of the same email that is annoying so i unsubscribed.

    But other merchants I make sure i get as they have offers for my site

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