Terra Plana Site Redesign and How it Impacts Affiliate Marketing
Terra Plana will be launching a newly, redesigned site early next week. If you are currently running banner creative, please make sure to replace any OFFER banners (banners that deep link) with STANDARD banners (banners that land users on the homepage) by Monday. The Standard banners will be redirecting customers to the new site, ensuring you continue to get credit for affiliate sales. Unfortunately, we cannot do the same for the Offer banners.
You can view instructions on how to view Standard Banners in the Management Area by following these pictorial instructions.
I will be retiring Offer banners next week. Should these banners still be in use they will link to the buy.at homepage. Please make sure to swap these out before then!
Given that deep links typically yield higher conversion rates, the client will have new OFFER banners for use in February. I will also be sending out information on how to set up deep links using Link Engine next week once the redesign is deployed. This will be helpful for affiliates that want to link a product review to a product specific page. Stay tuned for that.