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January 28th, 2011, 11:55 AM #1AdWords Conversion Tracking for Affiliates
In light of Mark's recent thread and some of the comments made there, I wanted to revisit the issue of tracking conversions through AdWords.
Historically, I've used quick redirect "bounce" pages for my affiliate links (pretty standard mysite.com/recommended.php?url=affiliatelink type stuff) -- and put the AdWords conversion script on the "recommended.php" page. Basically since I can't directly record conversions on the merchants' sites, this lets me know which keywords result in the most affiliate click-throughs. Obviously not a perfect system but gives a general idea of what keywords are performing.
But then I was thinking how incredibly idiotic it is to literally TELL GOOGLE that what I consider a "conversion" is sending a customer off-site. Sure, the pages provide value or else I wouldn't be around, but I can easily see how this would meet their definition of a bridge page.
Help! What should I do instead? Many thanks for your help!Your Ad Here.
January 28th, 2011, 12:01 PM #2
I do something similar.
If you have a merchant that you do a lot of volume with, you can probably get them to add your AdWords tracking code on their confirmation page (shown conditionally, when your cookie is present).
Another thing you can do is use SID (u1, afftrack, etc.) tracking for each network and keep track of your keywords and sales internally. It's quite a bit more involved, but more scalable.
I've heard rumblings that at least one network is working on "container" technology that would facilitate affiliates inserting tracking technology like this in conjunction with the network pixel.
January 28th, 2011, 12:52 PM #3
It's a lot of work, but it gives you a lot of good info.
Last edited by meadowmufn; January 28th, 2011 at 12:53 PM.-Don't criticize anyone til you've walked a mile in their shoes. Then when you do criticize them, you'll be a mile away and have their shoes.
- Silence is golden. Duct Tape is silver.
January 28th, 2011, 01:40 PM #4
January 28th, 2011, 02:40 PM #5
In using the SID (or other network's equivalent) do you then turn off the AdWords conversion tracking completely? With the SID and other order detail reports, I think I can arrive at the same statistics, but like you said, a lot more involved.
The benefit though would be NOT sharing with Google the fact that a "conversion" takes place off-site. Just seems like I am asking for another slap leaving that in place.Your Ad Here.
January 31st, 2011, 10:50 AM #6
Still researching but not finding any definitive answers. The basic question: Since my current conversion script is triggered on outbound affiliate links, should I disable AdWords conversion tracking to potentially avoid being labeled a bridge page?
Nothing else would change on the site, but in light of their arbitrary smackdowns it seems stupid of me to literally tell them the "goal" of the site is to send customers off-site.
What are other affiliates doing with their PPC? Do you use the adwords conversion tracking? If so, where do you put the script (without access to the merchant's confirmation page)? Or do you disable it and use the SID solution proposed above?Your Ad Here.
January 31st, 2011, 02:38 PM #7
January 31st, 2011, 02:48 PM #8
Thanks Lanadili, I think I will do the same. No sense in giving G any more ammunition!Your Ad Here.
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