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  1. #1
    Affiliate Manager
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    NY Times Article - The Dirty Little Secrets of Search
    Thoughts anyone? Sunk only on the 3rd time?
    http://www.nytimes.com/2011/02/13/bu..._r=1&src=busln
    [COLOR="Green"][SIZE="2"]Partner with VerticalResponse and earn up to $125 per sale! [URL="http://bit.ly/itF4W2"][U]Apply Now[/U][/URL].[/SIZE][/COLOR]

  2. #2
    15 years and counting
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    I read that this morning on Webmaster World.
    "Google Takes Manual Action"
    I still remember the BMW story. They came back. I'm sure Google can't hide for ever JC Penney.
    "$2.46 million a month on paid Google search ads" That's slightly more than I can afford.
    I can't find the article where JC Penney said they fired their SEO agency.

  3. #3
    SEO: A Specialty - Web Design: Slow or outsourced andbeyond's Avatar
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    The NYT article says it a few pages back. Interesting read. But that SEO firm defintely told JCP.

    This page actually says that basically they scrape the clients site, spin the content, and put it back out there for bots to read:

    SearchDex - Organic Search Solutions - Software Solutions to Manage Organic Search Campaigns

    SearchDex subscription service re-purposes existing content and provides for the development of new, unique, optimized content to enhance your existing content while preventing duplicate content from appearing to the search engines.

  4. #4
    Moderator leeann's Avatar
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    Quote Originally Posted by Zeus View Post
    I can't find the article where JC Penney said they fired their SEO agency.
    It's on the very bottom of page 2.
    leeann


    Shoppers determine what has value and they like coupons. Stop manipulating who set the cookie just because you do not like coupon and promotional sites.

  5. #5
    ABW Ambassador
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    "SearchDex’ platform is able to repurpose existing content"

  6. #6
    15 years and counting
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    January 18th, 2005
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    Three years ago, I tested TNX, listed page 3 of the NY Times article. Nice link building software. "Improve your site ranking in search engines such as Google, Yahoo!, Live.com and more. Automatically place millions of non-reciprocal links to your site."
    Three weeks later my test website sunk in the SERPs and I had only 5 links in the blogroll. For JC Penney, it was just a question of time with or without the NY Times article.

    The bad part is that more affiliates are going to get caught in the new Google filters to avoid what JC Penney did.

  7. #7
    Life is Supposed to be Fun! Rexanne's Avatar
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    January 18th, 2005
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    *sigh*
    Peace,

    Rexanne

    Rexanne.com
    Loving Everyone's Child Creates Magic


  8. #8
    Influencer Marketing GravityFed's Avatar
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    Page three: "There was considerable pressure from investors for Penney to deliver strong holiday results."

    I realize they fired the search firm who used black hat, but that makes you go hmmmm...

  9. #9
    OPM and Moderator Chuck Hamrick's Avatar
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    They fired their search firm to save face after they got their Q4 traffic.

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