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February 22nd, 2011, 09:09 AM #1Grow a Healthy Program - Respect Affliates
Hello Everyone ,
How are you today? Hope you are doing well.
I wanted to to explain why I think good affiliates are the most important part of of a good affiliate program and why they should be threated with respect, understanding and never cheated.
1.They Get Paid by Performace Only (Only get paid if they send traffic that converts into sales)
I have a huge respect for someone who goes to work, spents hours researching, reading, writing an coding to be able to send some good traffic and make money for them selves and someone else.
I believe if there is someone like this interested in your(merchant or affliate manager) program you should give them what they need even if it costs you some money and time.
Remember, you want the most of your affiliate program, so you need to give the most to your affiliate to be able give you the most. The affiliate can only do so much and you are playing and important role too...
2. Sending traffic that we would never get.
Most affiliates have already websites up and running where they can include your links but they have to have reason for that. So if you are not wanting to cooperate on simple things as creating banners or getting a good feed, why should they bother with you. Merchants must be open minded to ideas from good affliates, chances are they know 10X as much you how to get you some traffic that converts.
3. Taking risk being tricked and not get paid - This is a big one, can you imagine working for months on something just to find out that somone is taking your hard earned money? (Don't cheat, trust is something you can not buy)
Make sure you have no links on your site going to your other site where you sell same products and let the hard working affiliate with no commission. Make sure there is a phone tracking in place and post all manual transactions. Do not overwrite the cookies. Just make sure everyone is getting what they deserve.
Affiliates and Merchants need to work together their goal is the same.
So be open and honest and your program will have a healty growth.
February 22nd, 2011, 09:31 AM #2
Excellent post, Milan. I hope merchants find this thread for many years to come.Greg Hoffman
Affiliate Marketing Advocate of the Year 2016; Best OPM/Agency - 2014; Best OPM/Agency, Five Years in a Row - ABestWeb.
Visit Greg Hoffman Consulting
February 22nd, 2011, 09:54 AM #3
How to run a successful program, from a Merchant who knows how to treat affiliates. Good tips Milan! I wish all programs were as sensibly run as yours is.
February 22nd, 2011, 10:11 AM #4
February 22nd, 2011, 10:14 AM #5
February 22nd, 2011, 10:25 AM #6Btw, it is all about doing the right thing.
Don't treat anyone in a way that you would not want them to treat you...
February 22nd, 2011, 12:35 PM #7
I watched these recently and thought they were very interesting.
February 22nd, 2011, 02:25 PM #8
Milan - you are doing everything right, my friend. Other merchants, take note - your article-writing bonuses were enough incentive for me to buy a domain and create a site around your products. I typically build sites geared towards one specific merchant, and, to be honest, even without any sales I made more from you for writing articles than I make from most merchants I work with. Today I drove a good sale for you - may it be the first of many. I have many websites, and, when I'm considering which ones to update, my ceiling tiles site is now near the top of the list.
February 22nd, 2011, 04:40 PM #9
- Join Date
- January 17th, 2011
- Boston, MA
February 22nd, 2011, 08:58 PM #10
February 22nd, 2011, 10:20 PM #11
February 22nd, 2011, 10:32 PM #12
February 22nd, 2011, 10:57 PM #13
I still find hard to understand why I got that award. I am just being me and actually here for some reason is way more popular than in my previous jobs. (trim carpentry, janitor)
Thank you for that compliment.
My aproach is simple: "Be the change you want to see in the world" -Ghandi
See you arround PB
March 2nd, 2011, 12:26 AM #14
- Join Date
- January 18th, 2005
- Thailand/ Cambodia
Great points and i might add one
What i tell affiliates that are not active.
Affiliate programs are a partnership. The merchant provides the items to sell, takes care of the sale and billing and gives the affiliate all the neccessary tools to do so.
The affiliate needs to place a link on their site and promote the merchant.
without one or the other their is no parternership.
To many affiliates feel all they need do is place a link up to earn commissions but its only the affiliate that goes the extra mile that earns the sales.
March 2nd, 2011, 09:18 AM #15
March 10th, 2011, 05:18 PM #16
Thanks for the great post Milan. I am a Affiliate Manager and I appreciate all that our Affiliates do for us. If someone signs up to promote my product, it is my priority to provide them good copy, banners, etc. to help both of us be more successful. It is a Win-Win for both parties involved.
March 10th, 2011, 08:33 PM #17
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