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February 28th, 2011, 09:23 AM #1Should regional affiliate programs be limited to regional affiliate networks?
i.e. If a merchant only ships to Australia, should his affiliate program only run on Australia-based affiliate networks? (i.e. ClixGalore/Commission Monster, etc.) or is there value in running it on the big four? (CJ/GAN/LS/SaS)
March 1st, 2011, 11:01 AM #2
Yes because affiliates work internationally. Many have multi lingual sites. Several of my Canadian affiliates have sites that sell in the US because few programs ship to Canada. When you screen they would have to have Australia sites.
Also many of the big networks have regional networks. I run a six language program in CJ where 5 programs are on non-US CJ networks (France, Germany, Netherlands, Italy, Spain).