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March 1st, 2011, 05:20 PM #1Principles of Affiliate Program Management
I recently wrote another blog article for new merchants on AvantLink. It covers the three main management mechanics for program managers (and the mechanics are pretty much universal regardless of network).
If you want to compete for the best Affiliates and become the authority program for your category, you need to manage your program effectively. In this article I would like to highlight our Principles of Affiliate Program Management, which are universal for any program manager. You might be surprised to know there are essentially three main functions of program management, yet many program managers fail to manage their campaign/ad list, communicate regularly about compelling promotions, and respond in a timely manner to Affiliate emails.
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