Results 1 to 8 of 8

Thread: Affiliate Management eBook

  1. #1
    OPM/Moderator Hectic GHC's Avatar
    Join Date
    July 13th, 2006
    Location
    Roswell, GA
    Posts
    2,643
    Thumbs up Affiliate Management eBook


    One of the reasons I started the Affiliate Juice podcast was because I kept watching programs launch on the major networks that were CLUELESS. Everyone here on ABW knows what I mean. There are plenty of places to learn but as of today, there isn't a simple and quick start guide on education.

    I call it Affiliate Management for Ma, Pa and the Corporate Clueless. It has all the basic elements of launching and managing a program with a long-term strategy in mind. This book is not for affiliates, it's not for OPMs, it's not for in-house managers that understand the basics. It's written for those merchants that have a shiny new product and think affiliate marketing is the holy grail of their sales. Then they launch and walk away. Hopefully we can get this ebook in front of a few of them BEFORE they launch and they might do things the right way.

    The book is for sale on the Marketing Gorilla Blog for $97. Any merchant willing to spend thousands on a program launch can invest a little bit more for education.

    The floor is yours. What say you?
    Greg Hoffman
    Affiliate Marketing Advocate of the Year 2016; Best OPM/Agency - 2014; Best OPM/Agency, Five Years in a Row - ABestWeb.
    Visit Greg Hoffman Consulting

  2. #2
    OPM/Moderator Hectic GHC's Avatar
    Join Date
    July 13th, 2006
    Location
    Roswell, GA
    Posts
    2,643
    That was a good first day.
    Greg Hoffman
    Affiliate Marketing Advocate of the Year 2016; Best OPM/Agency - 2014; Best OPM/Agency, Five Years in a Row - ABestWeb.
    Visit Greg Hoffman Consulting

  3. #3
    OPM/Moderator Hectic GHC's Avatar
    Join Date
    July 13th, 2006
    Location
    Roswell, GA
    Posts
    2,643
    The reviews I've read are nice. Waiting on a few others, we'll see what they have to say. Anyone interested in a free copy for review?
    Greg Hoffman
    Affiliate Marketing Advocate of the Year 2016; Best OPM/Agency - 2014; Best OPM/Agency, Five Years in a Row - ABestWeb.
    Visit Greg Hoffman Consulting

  4. #4
    Affiliate Manager Steve Root's Avatar
    Join Date
    February 27th, 2008
    Location
    Bay Area, CA
    Posts
    86
    Greg, I'd love a copy to review! I'm certainly not with a new merchant, but educating others within the company about the affiliate channel is an ongoing battle. Sounds like your book would really help me to break down the key elements of an affiliate program and why it's a critical element to our overall marketing efforts.
    Steve Root
    E: [email]steve.root@xero.com[/email]
    M: 415-608-5176

  5. #5
    Certified Affiliate Manager sunshiner's Avatar
    Join Date
    July 12th, 2007
    Location
    Tampa, FL
    Posts
    705
    I'm really proud of Greg for writing this book. He kept it simple, yet to the point. After reading it (several times) I think its not only for just new merchants, but it also brings into play some of the things that older merchants may have forgotten or overlooked.

    Great job Greg! This ebook will certainly help a lot of merchants understand the must do's and don't to make a successful program.
    Cindy Ballard, VP of Operations, Greg Hoffman Consulting
    Follow Me on Twitter @cingroomer
    My blog, www.oldfartlife.com

  6. #6
    OPM/Moderator Hectic GHC's Avatar
    Join Date
    July 13th, 2006
    Location
    Roswell, GA
    Posts
    2,643
    Gave a few more away today for reviews and to some truly clueless merchants.

    Also talked with QAQN about the ebook so listen when it's posted...
    Greg Hoffman
    Affiliate Marketing Advocate of the Year 2016; Best OPM/Agency - 2014; Best OPM/Agency, Five Years in a Row - ABestWeb.
    Visit Greg Hoffman Consulting

  7. #7
    OPM/Moderator Hectic GHC's Avatar
    Join Date
    July 13th, 2006
    Location
    Roswell, GA
    Posts
    2,643
    eBook price dropped today. Anyone interested?
    Greg Hoffman
    Affiliate Marketing Advocate of the Year 2016; Best OPM/Agency - 2014; Best OPM/Agency, Five Years in a Row - ABestWeb.
    Visit Greg Hoffman Consulting

  8. #8
    OPM/Moderator Hectic GHC's Avatar
    Join Date
    July 13th, 2006
    Location
    Roswell, GA
    Posts
    2,643
    I wrote a review of Geno's new book on the Marketing Gorilla blog. I also announced that the ebook I wrote on affiliate program management is now free to any merchant that asks for a copy.

    The big difference, besides 384 pages, is that mine is a quick start guide meant for immediate impact on the direction of a program. Geno has written what I would now call the Bible of affiliate program management. Everyone should own this book.
    Greg Hoffman
    Affiliate Marketing Advocate of the Year 2016; Best OPM/Agency - 2014; Best OPM/Agency, Five Years in a Row - ABestWeb.
    Visit Greg Hoffman Consulting

  9. Newsletter Signup

Similar Threads

  1. affiliate links in ebook
    By CanadaAff in forum Worldwide Affiliate Marketing
    Replies: 8
    Last Post: May 3rd, 2013, 11:33 AM
  2. Looking for a Software / eBook Affiliate site
    By apex-auctions in forum Midnight Cafe'
    Replies: 1
    Last Post: September 25th, 2005, 06:29 PM
  3. Affiliate Defender v1.0 eBook
    By always_trying in forum Midnight Cafe'
    Replies: 1
    Last Post: October 20th, 2002, 10:52 PM

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •