One of the reasons I started the Affiliate Juice podcast was because I kept watching programs launch on the major networks that were CLUELESS. Everyone here on ABW knows what I mean. There are plenty of places to learn but as of today, there isn't a simple and quick start guide on education.
I call it Affiliate Management for Ma, Pa and the Corporate Clueless. It has all the basic elements of launching and managing a program with a long-term strategy in mind. This book is not for affiliates, it's not for OPMs, it's not for in-house managers that understand the basics. It's written for those merchants that have a shiny new product and think affiliate marketing is the holy grail of their sales. Then they launch and walk away. Hopefully we can get this ebook in front of a few of them BEFORE they launch and they might do things the right way.
The book is for sale on the Marketing Gorilla Blog for $97. Any merchant willing to spend thousands on a program launch can invest a little bit more for education.
The floor is yours. What say you?